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What Is A Personal Brand, and Why Should I Care?

Guest contributor Karli Larson of ePropertySites.com says:

karli brandHoning your personal brand is one of the most important aspects of a successful career. A personal brand is the association between your name and a particular product or service, and in the real estate world, a carefully crafted personal brand can have an enormous impact on your visibility and success as an agent.

Consider the products or services that come to mind with the following names:

Martha Stewart. Steve Jobs. George Foreman.

These celebrity names are more than just representations of a famous television personality, technology guru, and professional boxer. These names have become synonymous with specific and well-known products as the result of strong personal branding. Whether or not you like, use, or purchase their products, you know who they are and you know what they sell. And that is successful marketing.

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