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#ICSF: Day Two

Many of my RE Technology teammates are representing at Inman Real Estate Connect in San Francisco this week. Unfortunately, I am not among them. So that I don't feel like I'm missing out completely, I'm following the conference on social media and sharing it with you nice people. If you missed my coverage yesterday, you can read it here. Now let's get started with today's highlights from ICSF.

Follow ICSF 2012

If you'd like to follow ICSF yourself, you can check them out here:

#ICSF on Twitter

Some of my favorite Tweets for Thursday, August 2nd:

Alain Pinel Realtors @alainpinelAlain Pinel Realtors @alainpinel : Quote: "Can we stop calling it social media? It's media! Why call them Internet consumers? They're consumers!" @MattBeall #ICSF

Matthew Shadbolt @Corcoran_GroupMatthew Shadbolt @Corcoran_Group : Nice advice at #ICSF from @LisaArcher "Any time you receive a compliment, ask for a referral, and build your lifelong book of business."

Jeffrey Kershner @jeff_kershnerJeffrey Kershner @jeff_kershner : 5 ideas to get the mobile experience right: 1. Play to your strengths. @1000wattbrian #icsf

Jeffrey Kershner @jeff_kershnerJeffrey Kershner @jeff_kershner : #2 Deliver the greatest good to the greatest number of users. Search should be simplistic. Forget the weirdos. @1000wattbrian #icsf

Jeffrey Kershner @jeff_kershnerJeffrey Kershner @jeff_kershner : #3 Care about the design: Think about the beauty of your application. Make the interface pleasing. @1000wattbrian #icsf

Jeffrey Kershner @jeff_kershnerJeffrey Kershner @jeff_kershner : #4 Kill friction. Don't make it hard to use your mobile app, ie remove passwords, usernames and barriers @1000wattbrian #icsf

Jeffrey Kershner @jeff_kershnerJeffrey Kershner @jeff_kershner : #5 know what you want: define the goal of the mobile app. Is it to generate calls, leads, showcase brand etc. @1000wattbrian #icsf

Cynthia Hoskins @Cynthia_HoskinsCynthia Hoskins @Cynthia_Hoskins : "Pulling Your Listings from Aggregator Sites: Who Wins?" session at #ICSF. Now this conference is going to get good!

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