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Avoid Mixing Business with Pleasure

August 13 2010

Increasedgrowthchart200pxIf you have a Facebook profile, chances are you are very familiar with Facebook's ability to keep friends and family connected.  You can share pictures, write on walls, send messages, poke your friends and find long lost friends and relatives.  Facebook began as a social platform to stay connected to new friends.

Beginning in February 2004, Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launch Facebook from their Harvard dorm room. The goal was to keep their freshman dorm connected with one another.  The vision grew exponentially, with over 1 million users at the end of 2004. 

Current Facebook statistics include:

  • More than 500 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook

Expanding daily, Facebook has created new and exciting ways for business professionals to promote their products and services within their Facebook profile.  Facebook has recently added a new layer to user profiles, allowing users to create and maintain two images in their one profile.  Now you can separate your business image and contacts from your more relaxed image for friends and family.

As real estate professionals, the ability to set up your online persona for your business without having to create a new Facebook profile is certainly appealing. The steps to take are simple.  Desiree Savory, a social media trainer, recently wrote an introductory "How-To" article discussing how to create a Facebook Fan Page and link it to Twitter.

If you don't want to mix business with pleasure, sepearate your Facebook Profile Page from your business with a Facebook Fanpage.

Fan Pages are separate pages that can be created after your Profile page.

Step-up steps include:

  • Once you have Profile page, you can create a Fan Page by scrolling down to the bottom of your Facebook Profile page,
  • Select Advertising;
  • Select the Pages icon (yellow flag) on the left;
  • Select the Create a Page button on the right;
  • Use key words that describe your business for your page name. This helps with SEO. After creating your page, you can post to it by selecting the Accounts menu on the top right of your Profile page, then select Manage Pages.
  • When you click on the “Go To Page” button, your Fan Page will replace your Profile Page. Although you are still in your account, it can get confusing when going back and forth. (To get back to your Profile Page, select the Home link on the upper right of your account).
  • In order to keep your Profile Page open and open your Fan Page, I suggest you hold down the Control key when selecting your Fan Page so that it will come up in a separate tab, leaving you with 2 tabs to use rather than having to switch from one.

Profile pages can be set up to automatically send posts to your Twitter account. To accomplish this, open another tab in your browser and go to www.facebook.com/twitter.

 

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