One of our main goals at ReachFactor is helping you stay connected to your clients by promoting your skills and reputation online. Part of that involves social media connectivity for your real estate agent marketing. But what good is a Facebook page, a Twitter account, an iPad and smartphone if your clients are not using technology to communicate with you and find new listings? Once you sign up a new buyer or seller, once the agreements are signed and the handshakes go around, take a moment to hook your clients up with some helpful smartphone apps and some social networking know-how. Here's what you can do:

1. Put their cell phone number in your phone on day one and send them a text: This is a great way to get the ball rolling. They have your number, you have theirs and a text session has already been started. When your clients need to reach you or want to request a viewing, you're instantly available. And from what we see in the client reviews that come through our office daily, this is what prospects want in a real estate agent — availability.

2. Use interactive MLS tools to show your knowledge of neighborhoods and communities:Showing clients how to enter search data on sites like Zillow and Trulia will not only demonstrate your familiarity with your service area, it will teach them how to narrow their own search in their spare time, which will help you deliver better results for your client.

3. Help them download real estate apps on their phones: It's astounding the number of helpful apps out there that show homes for sale in the area, neighborhood features, and everything you need to know for a home search. Every day there's a new "best apps" article for real estate agents, but check out this recent one from HomeFinder.com.

Have you got any pointers to share on educating your real estate clients in social media? Let us know in the comments section!

To view the original article, visit the ReachFactor blog.

For More Information

• Read more about Mobile Apps for real estate.
• Learn more about Mobile Search.
• Read about top-ranking smartphones and tablets.