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Infographic: The Price is Right!

June 25 2012

Our friends at ActiveRainActiveRain and Market Leader created this gorgeous infographic to demonstrate where real estate agents are spending their money – and where it should be going. Data for the infographic came from a survey of more than 2,000 real estate agents as well as information from the 2012 National Association of REALTORS® Member survey.

So, without further ado, here’s the infographic. We’ll share some of the highlights on the next page.

3824 Screen Shot 2012 06 22 at 11.44.00 AM

3824 Screen Shot 2012 06 22 at 11.44.40 AM

Interesting Facts
The infographic covers a lot, but here are some of the things that we found most interesting.

  • The biggest REALTOR® expense are cars! At about $1,770/year this accounts for 39% of the total annual budget and is 65% more than they’re spending on marketing.
  • The average REALTOR® spends $630/year on technology.
  • How many leads did your website generate in 2011? If you’re like most REALTORS®, it was only 4! That’s up from 3 leads in 2010, but still not where it should be. I can’t think of any stronger argument for investing in a strong, user-friendly website with IDX.
  • So, if not from their website, where are most REALTORS® getting their leads? 20% come from referrals, 19% are past clients, 3% are generated by a personal website and (drumroll) 0% come from open houses.
  • In terms of marketing and advertising expenses, online marketing is a heavy area of spending with lead generation as the priciest activity ($155/month). PPC ads are a close second ($140) and paid advertising follows up at ($128).

Our thanks again to ActiveRain and Market Leader for sharing this infographic.