June 20 2012
Last week, I was inspired by MarketingCharts.com to write “Why Newspapers Are Like Cemeteries.” This week, they piqued my interest yet again with research that showed Americans would rather be people-savvy than tech-savvy. It’s undeniably interesting, but how is it relevant to real estate? Well, it brought up a very important point to me – our industry is one of a group that requires people to be both. However, based on this research, I’d take it a step further and say: it’s okay if you’re not naturally tech-savvy; it’s better to be people-savvy and do some work to make those tech skills grow.
The Facts
Here’s the chart that MarketingCharts.com put together:
Some of the particularly interesting details include:
As I mentioned above, feeling technologically challenged doesn’t make you a bad agent. Rather, it’s simply an indicator that there’s room for growth. If you need help, you can reach out to your broker, MLS, or Association; you can also use RE Technology to read articles for tips and tricks, as well as visit our product directory to learn more about the tools available to you.
Weigh-In
We want your opinion. Do you agree with the results of this study? Would you rather be people-savvy or tech-savvy?