A 3-Step Real Estate Mobile Marketing Strategy, Inspired by My Dentist

This article comes to us from the REALTOR.com Lockbox blog. In addition to their recommendations for mobile applications, QR codes, and CRMs, we suggest you learn more about your options in our product directory.

A couple weeks ago, I had my routine 6 month dental check-up. The experience was fairly standard; scraping, flossing, and a little talk about fluoride. About 45 minutes later, I was out of the chair and on my way, cavity-free and proud to be.

A few hours later, as I was walking my dog, I got a text message.

From my dentist.

It grabbed my attention: a text message from my dentist. A dentist using mobile marketing to stay in touch with me.

Now, instead of elephants on notecards trumpeting about my next appointment, I would be reminded via text, on my iPhone.

Dr. McIlveen gets it.

She understands how people today want to do things. She understands that people today want to do things with their mobile devices.

For me, my iPhone’s indispensable – I do everything from email, to Facebook, to web browsing on it. And like millions of other people just like me, I also search for homes on it.

The mobile revolution in Real Estate

Maybe revolution is the wrong term to use. Mobile is already here, and it’s here to stay.

NAR’s most recent survey of home buyers and sellers tells us that 40% of consumers actually PURCHASED a home they found online – that’s a number to take serious note of.

More and more consumers use mobile devices to access the web everyday, and it won’t be long before mobile traffic to the internet eclipses traffic delivered by wired devices.

Today, it isn’t just smart for agents to have a strong mobile marketing strategy, it’s almost a necessity.

But if you don’t have one, don’t panic.

Below, you’ll find 3 ways to get yourself a solid mobile marketing strategy, in only a few short minutes.

• Download the REALTOR.com® App and set up the “Send to Agent” feature. CNN Money calls the free REALTOR.com® app the best search app in real estate, and a must-have for people searching for a home. For agents, the app has a powerful “Send to Agent” feature that delivers all of the requests for information and appointment requests from your clients directly to YOU. Once the feature is set up, you’ll be able to collaborate seamlessly with your clients while they’re on the go with their mobile devices. Download the free app at: www.realtor.com/mobile.
• Use the free REALTOR.com® mobile listing builder to get yourself a mobile property marketing strategy. The web app is free to use, and gives every agent a powerful mobile property marketing for all their for sale AND rental listings on REALTOR.com®. In about 30 seconds, you’ll be able to create a property-specific mobile site, QR code, Short URL, property flyers AND postcards for any one of your listings. It’s fast, it’s powerful, and it’s free. You can build your materials by visiting: marketing.realtor.com/mobilelisting.
  
• Get a mobile-friendly CRM like Top Producer to manage your business and stay in touch with clients. Top Producer CRM is an HTML 5 cloud-based contact management solution that works on tablets and mobile devices – and it allows agents to stay in touch with their clients, anytime and anywhere. Plus, new leads flow right into the system from multiple sources, and can be delivered right to your mobile device via SMS text message. Real estate’s not a 9 to 5 sit behind a desk business; agents are out and about, all the time. A mobile contact management solution like Top Producer CRM can help you stay on top of your business, no matter where you are. Learn more about Top Producer CRM by visiting: www.topproducer.com.

Mobile devices have changed consumer behavior in ways we couldn’t have imagined even 5 short years ago, and there’s never been a better time to get a mobile marketing strategy in place for your business.

I think Dr. McIlVeen would agree.

This article appeared originally on the REALTOR.com Lockbox blog. To view the original article, click here.