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What are the Different Types of Real Estate Software?

May 22 2012

This post comes to us from the Wise Agent blog:

The right software can make a huge difference in a real estate agent's life! The programs available today can take all aspects of your business and organize them, store them, and in some cases, will even do them for you! So, what are the different types of software you can use to manage your real estate business?

Contact management programs are some of the most popular types of software used by real estate agents and there are many to choose from. They can range from a simple address book to more detailed programs that allow you to categorize and retain a history of your communication. A good contact management program should also offer the ability to sync your database with your phone, as an agent's life is an increasingly mobile one.

Real estate marketing programs are another very popular type of software. These programs usually come fully loaded with various templates you can use and they'll keep track of different marketing campaigns that are being sent. Make sure that the program you choose allows you to customize the content. It's also a good idea to have a program that can incorporate different marketing strategies – email, print, phone calls, etc.

Document storage programs are a third type of software popular with the real estate industry, and it's these that will let you keep track of offers to purchase, listing agreements, inspections, and any other files or forms that you may need. With the push towards "going green" and paperless business transactions, you still need a place to keep all your documents for legal purposes. When considering a document storage program, find out if there are limits on the amount of storage you're allotted, and also if you're able to organize them in a way that makes sense for you.

Some agents choose to purchase separate programs to manage the different aspects of their business detailed here and run their business more à la carte. Today, real estate agents also have the option of a more one-stop-shop with sites like that combine all these features and more into one easy-to-use system.

To view the original article, visit the Wise Agent blogWise Agent blog.