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SCVNGR: Innovative Marketing

scvngrIn real estate, brokers are always looking for the best way to differentiate their services from their competition.  You have no doubt considered a number of lead generation/advertizing solutions. The question today is: have you thought about hosting a city wide scavenger hunt for qualified home buyers? Winner walks away with a down payment on their dream home, and those who didn’t win walk away associating a fun, adventurous day with your brokerage house. 

You can generate leads through providing local home buyers with a great memory.  SCVNGR (pronounced scavenger) has recently taken this advertising strategy to the real estate industry.

 This mobile gaming company has created a customizable mobile application that allows partnering firms to create destinations, challenges and questions they want potential clients to answer.  SCVNGR tailors their mobile game to the specific city and event.

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