Step 4: Getting Online Home Buyers to Your Open House

In an effort to empower real estate agents to convert online listings to leads, REALTOR.com published the 6-Step Online Optimization Plan. This report covers the following topics:

• Intro: Get more buyer leads from your online listings
• Step 1: Generate more buyer leads with photos
• Step 2: Get more calls with Persuasive Property Prose
• Step 3: Capture more buyers with full-motion home tour videos
• Step 4: Getting online home buyers to your Open House
• Step 5: Your social network is still your #1 profit center
• Step 6: Increase exposure, increase buyer inquiries

Following step three of this report, step four discusses tips on how real estate agents can get online buyers to their open house. 

More consumers are now searching online for homes and open houses. That’s why it’s more important to optimize your listings and your Open House promotions in the places where more consumers are looking.

Use this step-by-step guide to promote Open Houses on REALTOR.com®. How your listing is presented online will determine the success rate of your Open House.

Everywhere you promote an Open House, make sure your listing:

• Includes the maximum number of photos – the more photos you have, the more likely they see a feature of the home that entices them to make the visit.
• Paint a picture – provide as much descriptive copy as possible. They’ll be more likely to attend the open house after you’ve described the “view” or the “nearby park.”
• Include a full-motion home tour video and/or virtual tour to give buyers a taste of what it will be like to walk through the home in-person.

Track the success of your advertising and secure more buyer leads:

• On the actual day of your Open House, you can track your return on your advertising immediately when you have a sign-in sheet that asks “How did you hear about this Open House?” A sign-in sheet is a great tool to follow–up with guests and to gage marketing effectiveness.
• Use the FREE sign-in sheet available in the back of this guide to track how every visitor learned about your open house.

Bonus Tips

1. Buyers find their agents through Open Houses.
2. Post your Open House on Facebook®.
3. REALTOR.com® also promotes Open Houses to the largest audience of buyers online.

To learn more about REALTOR.com®, please click here.

Your 6-Step Online Listing Optimization Plan includes how to:

• Step 1:  Generate more buyer leads with Photos
• Step 2:  Get more calls with Persuasive Property Prose
• Step 3:  Capture more buyers with Full Motion Home Tour Videos
• Step 4:  Getting Online Home Buyers to Your Open House
• Step 5:  Your Social Network is Still Your #1 Profit Center
  
• Step 6:  Increase Exposure, Increase Buyer Inquiries