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Amp Up Your Real Estate Marketing with Unique Lawn Signs

April 12 2012

Guest Contributor Showing Suite shared the following article on their blog:

One of the most popular ways of advertising a property for sale involves putting up lawn signs in front of the home. Most of the time, these signs will display just the listing agent's info, and maybe their logo. How can a custom "for sale" sign amp up your real estate marketing more than just a regular traditional yard sign? If you want to stand out against the never ending sea of real estate agents, custom yard signs should be a major part of your real estate marketing strategy.

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One way for a real estate agent to gain a reputation is by using lawn signs with a consistent theme. Personalized colors, photos, or a personal slogan will gain recognition, and can become calling cards for a particular agent or agency. A good reputation can help gain the trust of home buyers and make the marketing process easier when customers have a level of comfort working with a person or brand they already recognize.

When using lawn signs for real estate marketing, make sure they convey a clear message to potential home buyers. You want the most important information to be visible at a quick glance, and easily accessible.

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Make sure the signs give the potential buyers a good idea of what is inside the house. With mobile technology on the rise, a great way to do this is by putting a QR code to your sign. This allows prospects to scan the code with their smart phone, and instantly gain access to all the property details the seller chooses to make available, such as extra photos, listing price, or link to your real estate calendar to book a showing appointment.

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Do you think unique lawn signs are a good real estate marketing practice, or do you think it's a better idea to keep signs with just bare bones information? What are other creative or unique ways lawn signs can be used to advertise a property and increase buyers interest?

To view the original article, visit the Showing Suite blogShowing Suite blog.