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Rob Thomson Waterfront Properties Invests in Global MLS and AI

August 02 2023

As the market shifts and AI becomes more of a focus, a few true leaders of our space are leading the charge and investing well ahead of the curve in AI and in initiatives like Real Estate Webmasters' new global MLS platform, ListingsByLocation.com.

Rob Thomson of Waterfront Properties in Jupiter Florida is one such leader. "We've been working with Real Estate Webmasters since 2005 and they have always come to us with new, innovative ideas that help us stay ahead of the curve. When we heard about the global MLS and new AI initiatives for our CRM, the answer was easy: We want in!"

Image of Rob Thomson (left) and David Abernathy (right) of Waterfront Properties and Club Communities and Morgan Carey, CEO of Real Estate Webmasters (middle)This past July, Morgan Carey, Real Estate Webmasters' CEO, flew into Jupiter in order to spend several days with the entire waterfront properties team. The goal was to ensure the new platform (which will include the new REWPert AI bot) is perfectly tuned to the needs of the brokerage, and includes new reporting and follow-up features that will help the Waterfront agents succeed in a challenging and ultra-competitive luxury market.

In a recent article from The Real Deal, Rob Thomson said, "AI is the future of marketing. We recognize this and are proud to be the very first brokerage to leverage the new REWPert technologies combined with a highly customized CRM that is specifically tuned for selling luxury listings in the Florida market. There is no other system like it and our agents have a significant advantage over our competitors because of our proprietary systems."

Morgan Carey, CEO of Real Estate Webmasters, said, "The market is getting tougher. The global MLS will allow companies like Waterfront Properties to increase the exposure of their listings to reach a much wider audience, and having a new CRM with AI will allow their agents to do an even better job following up on all the inquiries we're generating."

It's a rare thing (especially in this market) that a brokerage is willing to make these kinds of investments in new technologies. This story is ongoing and we will be tracking the progress here at RE Technology. Look for updates as the project progresses.

For more information on Real Estate Webmasters, visit www.realestatewebmasters.com. To contact Rob Thomson, visit www.waterfront-properties.com or robthomson.com.