How to Create a Power Listing that Attracts Renters

Trying to make a rental listing that's so powerful and appealing renters flock to it? You've come to the right place! Here is a step-by-step guide to creating a listing that will generate leads and get you closer to a successful closing.

Step 1: Add your listing

The first step in creating a powerful rental listing is… listing it! (Duh.) If you're using property management software such as Buildium or AppFolio, this is trivial: simply syndicate your listings to a platform like Rental Beast and then claim them. You can also manually add the listing to Rental Beast's platform if you're building it from scratch.

Step 2: Enhance your listing

This is where the fun begins. It's essential to have photos that convey a sense of belonging for the renter. They need to be able to picture themselves living there.

Here are key ways to make that happen:

• If you have the funds, hire a professional photographer.
• If your phone camera is the professional, then consider these elements when shooting:
  • Take photos on a sunny day and in landscape mode.
  • Play around with the lighting: avoid dark spaces or bring in a lamp to cozy up the light.
  • Photograph the rooms from several angles so you give the renter a sense of the size and features.
• Consider staging the space either with real furniture or using a virtual staging app to show renters how they can set up the home.
• Use your best photo as the feature photo. It doesn't have to be a street shot of the whole home or apartment building; it can be a really great kitchen or a bedroom with lots of windows.
• Include more than 10 photos, if you have them. Photos are usually what draw the renter in, so it's important they see all aspects of the unit.

Here's a great example of a feature photo that isn't the exterior of the home. The lighting is crisp, you have a good sense of the space, and it highlights the modern kitchen.

When it comes to details, hopefully your client gave you lots of them. You may think some details aren't necessary to include, but you'd be surprised by what some folks latch onto. Maybe they really want a house with a carport or a big backyard with access to a shed. Don't forget to highlight items like new appliances, stunning views, and built-in bookshelves.

Don't forget to include your contact information so potential renters can easily get a hold of you for a showing!

Step 3: Share the listing on social media and start generating leads

Sharing is caring. And in this case, it's caring for your rental clients. With 90% of agents using Facebook to find leads, it's important to syndicate your listing to social media platforms to get in front of renters.

To view the original article, visit the Rental Beast blog.