Inside Real Estate Announces the Acquisition of BoomTown

Inside Real Estate announced the acquisition of BoomTown, an industry leading cloud-based sales and marketing automation platform serving more than 100,000 real estate professionals.

This combination creates an industry leading provider of residential real estate software and services, across product and customer segments. In addition to exceptional product innovation, Inside Real Estate will now deliver even higher value through top-shelf client support and services, and one of the largest and most engaged communities of top producing real estate professionals. As a result of the acquisition, Inside Real Estate is well positioned to help top performing franchises, brokerages, teams, and agents manage their business more effectively by providing an unparalleled technology, services and partner ecosystem.

"I'm thrilled to welcome BoomTown to the Inside Real Estate family!" said Joe Skousen, CEO, Inside Real Estate. "I commend Grier and the BoomTown team for what they have built and accomplished with their clients over the past 15 years. Our companies share a common DNA that is focused on driving real results for every client, every day. Together, we will deliver an unmatched experience for every user from single agents, to top performing teams and mega teams, to robust national enterprise brands. Our #1 job is being a tech partner to our clients — this combination reinforces that commitment."

Inside Real Estate and BoomTown each have a proven track record of delivering high value solutions to help real estate professionals drive more effective business outcomes, achieve a competitive market advantage, and ultimately generate more transactions and revenue. The combined resources and backing will help deliver:

• The #1 Front Office Experience for Every User: The combined technology will deliver an enhanced and elevated front office experience that supports every type of user, from single agents, to top performing teams and mega teams, to top brokerages and enterprise brands in growing their business.

• The First Complete and Modern Back Office Suite: Together, the company's combined portfolio of back office solutions, including CORE Back Office, Brokermint and Inside Real Estate's recently acquired AmpStats, will provide the foundation for the industry's most innovative, modern and complete back office solution.

• Marketplace and Tech Partner Ecosystem: Inside Real Estate's Marketplace of leading add-on services and solutions, including the Propertyboost listing promotion and lead generation tool, will continue to expand, and be paired with a new Preferred Partner program, unlocking additional value and differentiation for customers through a vetted, network of premium, tightly integrated partner solutions.

• Industry Leading Home Ownership Solutions: Inside Real Estate will continue to invest heavily in the first integrated lifetime homeownership platform, CORE Home. The technology, paired with smart affiliated services solutions, and branded for Inside Real Estate's customers, will place brokers and agents at the heart of the consumer relationship.

"This combination brings together significant capability to innovate as a true technology partner and support the needs of our customers," said Nick Macey, President, Inside Real Estate. "Our passionate, capable team is committed to leading the market with the features, products and solutions that drive agent, team, brokerage and enterprise brand success."

Inside Real Estate's Joe Skousen will continue as Chief Executive Officer leading an experienced executive team of industry veterans from both Inside Real Estate and BoomTown, including Nick Macey as President and Grier Allen of BoomTown as Chief Strategy Officer. The combination of the two employee and client-centric cultures will create a company that continues to be consistently recognized for their culture and as one of the best places to work. The company is headquartered in Salt Lake City, UT, with offices in Charleston, SC and Carlsbad, CA, and employees located throughout the U.S.

"This is the first day of an exciting new chapter for BoomTown and our clients!" said Grier Allen, CEO, BoomTown. "Joining Joe and the talented Inside Real Estate team enables us to continue on our combined mission to serve the real estate industry with world class technology and services. With a clear vision for the future, we look forward to accelerating the pace of innovation to fuel our clients' growth and success."

Kirkland & Ellis LLP served as legal advisor to Inside Real Estate. Houlihan Lokey served as exclusive financial advisor and DLA Piper LLP (US) served as legal advisor to BoomTown.