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Tips for Effective Calls-to-Action on a Real Estate Website

January 11 2023

rna effective calls action websiteSo you've built your real estate website, but it's seemingly not converting enough leads for you. There are various reasons that could trigger this undesired response.

In case you've overlooked the possibility of adding calls to action throughout your website, let's discuss how you can fix that right away.

What Is a CTA?

First, we'll explain what a CTA (call to action) is and why it is important.

The phrase explains itself: "call to action!" A call to action is an attention-grabber and the first step in the client's engagement with your site. Whether you were interested in learning more about a service or registered on a website through a bright pink colored button that said "Register today!" we've all seen (and clicked) on a call to action before.

It sounds pretty simple, but knowing how to effectively use these calls to action allows you to convert more leads through your website.

As a real estate agent, you can use a CTA to guide your potential leads into various actions like:

  • Signing up for a newsletter
  • Scheduling an appointment
  • Receiving a home valuation

In short, calls to action are a great way to engage your leads and introduce them to your retention funnel.

What Should Your CTA Look Like?

Now that you understand why you need a CTA in the first place, know that not all CTAs will convert.

A good CTA is visually inviting. This can be done by using suitable color schemes and ensuring that the CTA is visible. The text needs to be as straightforward as possible and offer value to the target audience.

Calls to action can also appear in different varieties, and luckily, this gives you room to target various sections of the page in more visually engaging ways.

How Do You Use a CTA?

You're getting closer to finally adding your most vital source of lead conversion to your website. Now the question is: How should you use a CTA on your website?

The reason why it is vital to answer this question is that too many calls for action can risk confusing your clients.

The most popular advice is to use only one CTA upfront on your landing pages as this provides clear focus and direction for the client. It's also best to focus on one CTA per page if your page is short; for longer pages, the same CTA can be repeated up to three times.

Another rule is to make sure that the CTA is relevant to the content of the page. For example, if you publish a home-seller guide, the lead reading the guide would probably be more interested to move forward with a home valuation than an email update for new listings.

Final Summary

Each practice of a real estate agent is different, therefore there is no go-to catchphrase for all. Knowing the process of using calls to action to your advantage is a great way for you to get started. And drafting ideas on what you can offer your potential clients, whether it's a home loan or an end-of-the-year sale, goes a long way to get your brand ahead of the competition.

To view the original article, visit the Realtyna blog.