Rewind! 5 Educational Webinars for Agents from 2022

What a wild ride the real estate market has been this year! From increasing mortgage rates and a slowing down of demand, many real estate professionals were left wondering how to keep their sales pipeline full and their business thriving.

To help, RE Technology hosted a series of live webinars that took an in-depth look at the top strategies and technologies agents can use to adapt to a changing market. With the holiday craziness finally dying down, now's a great time to take a breather and start formulating a plan of action for 2023. This list of our top webinars can help you do just that. So curl up with your laptop (and maybe some leftover eggnog), play a webinar or two, and take notes on your favorite strategies for success in the new year!

1. Social Media Essentials: Secrets to Thriving in a Low Inventory Market

Date aired: February 17, 2022

In a low inventory market, real estate agents need to do a little something extra to stand out from the competition. Fortunately, that something doesn't have to be too stressful to execute. In fact, when it comes to marketing, it's most important that agents be consistent.

But consistent at what? Watch this webinar to learn a systematic approach to marketing your real estate business on social media and online.

2. The Secrets to Securing Listings: Learn Ways to Stand Out and Market Yourself Like a Pro

Date aired: May 17, 2022

It's tough out there in today's housing market. Buyers are struggling to find houses, and Realtors are struggling to find listings. While little can be done about low inventory, there are strategies you can use to find seller leads.

Watch this masterclass on how to generate high-intent seller leads and convert them into clients. Learn tips, tricks, and strategies for bringing in leads both organically and via advertising, and how to win the listing presentation.

3. How to Build Lifelong Client Relationships

Date aired: June 15, 2022

The signs of a market downturn have made themselves known: soaring interest rates and falling home sales. But there's no need to panic, especially if you've taken care to build long-term relationships with your clients.

It's all about building genuine, human relationships with your database, as we explore in this webinar. Josh Flo, real estate team lead at eXp Realty, shared his strategies for doing just that, as well as the technology that gives him a leg up on his competition.

4. How to Get More Referrals (Even in a Tough Market)

Date aired: September 13, 2022

Referrals are some of the best leads a real estate agent can get. In fact, 89% of agents say that referrals are their most successful marketing tactic. And while 70% of sellers say they would use the same agent, only 25% do.

Fortunately, there's a way to improve the latter statistic. In this webinar, OutboundEngine explores the ins and outs of referrals—including asking for them, cultivating them, and staying top of mind so past clients are more likely to refer you.

5. Lead Gen Boot Camp: Strategies to Keep Your Pipeline Full

Date aired: November 9, 2022

It's a changing market, and like many agents, you may be wondering what the future of your business will look like. How can you invest in your business, and in serious lead generation, during a shifting market?

"You can't be a one-trick pony," says Dylan Handy of Elm Street Technology. "You can't rely on one source of lead generation. In a market like this, you have to be really creative."

In this webinar, Dylan walks us through lead generation strategies across multiple platforms: social media, your website, online ads, organic traffic and more. Learn how to keep your pipeline full and thriving even during a fluctuating housing market.