Our Top 10 Most-Read Articles of November

If there's one thing on agents' and brokers' minds, it's the shifting real estate market — according to our most-read articles of November, that is. No fewer than three articles made it onto our monthly top 10 most popular articles list.

To learn why you shouldn't panic about the market, check out article #7. To find out how to take advantage of this market, scroll down to article #5. And to discover which Realtors are least likely to survive the shift (hint: it doesn't have to be you!), see article #2.

In other news, November saw the release of NAR's latest Technology Survey. You can see highlights from that in article #9. For everything else, check out the full list of November's most-read articles below:

1. Buyer Leads Think You're a Tour Guide? Here's What to Say
Have you ever encountered buyers that want you to show them houses... but they "don't want to buy for at least a year"? Those aren't serious buyers, and any time spent showing them homes isn't likely to result in you being compensated for your efforts. So how do you handle these buyers?

2. The 7 Types of Realtors This Market Will Crush
Rising mortgage rates have caused many buyers to put the brakes on their home purchasing plans. That means there's less business to go around these days—and not every agent is going to make it. We believe, however, that there's not only room to survive this market shift, but to thrive. That belief comes with a caveat, though: if you're one of the seven types of agents in this video, your chances of making through are... not great.

3. Friday Freebie: 64 Graphic Templates for Promoting Your Listings on Social Media
What's eye-catching, easy to edit, and perfect for promoting your listings on social media? Why, it's this Friday Freebie! We're highlighting a free collection of 64 digital listing flyers that you can use to attract the attention of potential buyers online. All 65 templates are completely editable and professionally designed to make your listings look good.

4. 5 Reasons Agent Teams Get More Leads Than Solo Agents
Have you ever considered working as a real estate team, or are you already part of one? If so, there are a lot of benefits to working as a dynamic duo, and if not, you may want to think about it. Stats from around the industry show that team agents tend to get more leads than solo agents. But why?

5. How to Take Advantage of This Real Estate Market
Agents, how are you viewing this market shift? Rather than seeing it as a slow-down period, you should be thinking about it as your chance to gain the upper hand and boost your business for years to come. Here's how you can take advantage of the market conditions to get ahead in your business.

6. The Real Reasons You Should Be Using a Professional Real Estate Photographer (It's Not What You Think)
Why hire a real estate photographer if you can just grab some photos and measurements from a smartphone app? Here are some reasons you should be using a professional photographer for all your listings.

7. 5 Reasons Why the Sky Is Not Falling: By the Numbers
Headlines are causing an overreaction among many real estate agents, resulting frequently in panic. The good news is that 2023 is not 2008. The numbers prove the difference. So, let's stop talking about single-source predictions and economic forecasts and instead focus on what the data tells us about today's real estate market compared to 2008.

8. 10 Video Marketing Ideas for Real Estate Agents
Video content has become more widely available and accessible thanks to the internet and cellphones. Today, it's essential to create video content that engages your customers. There are countless ways to make real estate marketing videos. Here are 10 video ideas to connect with your audience.

9. New 2022 Realtor Tech Survey Reveals Advances, Shortcomings
The National Association of Realtors released its annual Technology Survey of members, which provides excellent insight into how tech innovations are impacting the real estate business now and in the future. This new research confirms the acceleration of tech adoption as one positive factor fueled by the pandemic. Here are some quick highlights.

10. Real Estate Farming: Sowing, Growing and Expanding Your Business
Of the myriad lead generation strategies available to real estate agents, one of the most consistently successful is real estate farming. But is farming for real estate the right strategy for you? Even if you're happy with your current marketing plans, having a more profound understanding of farming methods and concepts can prove beneficial in any real estate market.