Why and How to Boost Your Online Presence to Get More Leads

Real estate marketing, social media, repeat and referral, top-of-mind marketing. You've probably heard of all of them, but may not know how they apply to your real estate business.

And even if you do, the nuances may be so eclectic they continuously escape you, leaving you with a social media marketing strategy that no longer works or an outdated well of tactics that Google and company no longer smile favorably on.

Take a deep breath, massage your temples and embrace social media — even as a real estate professional.

Why social media marketing is so crucial in real estate

Social media platforms have a wide range of new lead generation potential, while allowing you to stay up-to-date with your past clients. The relationship aspect of social media accounts is a well-known facet of the platforms and their target markets.

But other than just having access to more leads and past happy clients, what are successful real estate agents using their platforms for?

Marketing and influence.

Most social media platforms allow you to utilize their built-in metrics to gauge what marketing strategies are working with your brand and which to leave by the wayside.

Social media posts pushed from marketing and business managers often come with insights that tell you who engaged with the post, what the engagement was like, and whether to update your locale to reach more of your target market. But to get the most out of this, you'll have to ensure you have a deep well of influence across your channels.

How do I strengthen my social media presence?

Post often and post about more than just houses, neighborhoods and market updates. While these things are great to post about, venture out and give your target audience more to take in than just housing.

To start, try posting general real estate advice. Use your social media channels to make yourself the expert real estate agent in your particular location and desired market. From there, use your Facebook page, Twitter posts, Instagram page or other platform to engage with your social media followers.

These engagements are key to understanding what it is your clients and leads are hunting for in the current real estate market, and what pain points you can solve for over other real estate professionals.

Be sure to genuinely follow some of your followers back, engage with their posts and paint yourself as the available expert ready and willing to help, at normal and non-invasive intervals. After all, you want to post often and frequently, but you don't want to post about the same exact things so often that you lose the social following you've worked so hard to gain.

Use the resources available to you

Probably one of the most overlooked success strategies out there is utilizing the resources available to you through your social media platform. Each is designed with extensive help desks and knowledge bases to help you navigate through their resource pool. Likewise, support channels also exist where you can get live feedback.

If you still need a little extra help with your online presence and digital marketing strategies, education and coaching opportunities are available to give you an extra edge when working toward your influential marketing goals.

So whether you're in the market for a new marketing strategy or just want to understand the landscape a little bit more, starting with social media is a great, low-cost way to give your marketing prowess the extra boost it needs.

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