Real Estate Brokers: Your Agents Need More from You

Your real estate agents come to you for a variety of reasons as their broker: guidance, support, safely conducting real estate transactions as a real estate professional, etc. But one of the most important facets that many agents are not only searching for but requiring is a chance to properly develop beyond just a "good real estate agent."

Agents want a chance to develop themselves and their careers, and they want their broker and brokerage firm to help them get there.

Go beyond the real estate license: Offer continuing education courses

Becoming a licensed real estate agent is a standard in the industry. Many brokers and brokerages offer some form of resource or assistance to their agents that provides them with a path for gaining their certifications and licensure. But what else can you offer to ensure your current agents and prospects take you up on your business proposition over others?

Continuing education. Numerous hopefuls enter the world of real estate transaction, client care, market analysis and everything else it encompasses to get further in their careers employing a reputable mentor.

As their broker, provide continued education resources, licensure and certification tracks and any other means of career advancement you can.

Agent technology adoption is mandatory: Help them learn

Real estate agents typically don't have the time to sit down and adopt new technologies.

For example, about 80% of agents use drone footage. More than two-thirds of prospective buyers and homeowners say they don't want to use an agent who hasn't utilized video footage. And for those wondering about social media, over 70% of real estate agents use Facebook to help promote their real estate business, establishing them as experts in their field.

With all of that extensive technology comes teaching agents how to use tools ingrained within them, such as engagement metrics in social media platforms or best cybersecurity practices when storing their footage.

Learn these technologies, best practices and how they apply to your agents, office and yourself. After figuring out the commonalities and pros to using the technology, create an office-specific introductory training to assist your agents' adoption of the technology.

Even the most experienced real estate agent could benefit from a simple, branded and intuitive training provided by you, their preferred broker.

Ensure your agents are ready: Bolster their skill set

Don't expect every real estate agent to have the same set of skills. Most understand the importance of open houses and accurate depictions of real estate properties. Maneuvering real estate market conditions and breaking down complicated real estate law to potential clients is another core skill set. However, they still need continued development.

Even if every concrete skill is cemented and could pass a formal review, your agent may have soft skills missing that created a gap between their performance and your expectation. Maybe they need extra help with their time management, but understand the facets of a 203K rehabilitation loan inside and out.

Perhaps another trusted real estate agent has an excellent repository of clients they've decided to share with their team out of sheer volume, but they don't understand how to update the information in their MLS backend.

Regardless of their deficit, many agents choose a real estate company, brokerage or broker who'll give them the right guidance on how to bolster their skill set. They'll also align themselves more easily with one that invests in them and their professional growth, giving you more credibility and branding power as a real estate broker.

The best part about offering more to your real estate agents is the number of resources available to you to help provide what agents are searching for, including free Brunch and Learn events, online webinars and simple consulting feedback to get you started. After all, when your agent succeeds, you succeed along with them.

Interested in hosting a FREE Brunch and Learn experience for your office?

Elm Street Academy wants to partner with you to bring an educational experience to your office that INSPIRES, MOTIVATES and CREATES EXCITEMENT!

You provide the space and which topic you would like us to cover with your organization (social media, marketing best practices, lead generation and more). We provide action-oriented education, awesome food, tasty drinks and a fun experience that will have your office group asking for more!

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