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3 Tips for Getting the Highest Quality Leads

August 03 2022

1. Nurture your prospects and past clients

Lead nurturing is the process of keeping in touch regularly with your leads and prospects over time, offering them relevant and timely information. It means building a relationship with them until they're ready to use your services. But the more leads you have in your database, the more difficult it is to remember specific details about each of them. By keeping good notes in your CRM, you'll be able to review the information you have about your lead, and your conversations will flow with ease.

Similarly, when you communicate regularly with your past clients, you ensure that they remember your name and know exactly how to get in touch with you when the time comes to list or buy a home or pass a referral your way.

2. Build your website

When it comes to buying and selling homes, being the best real estate agent in your market isn't enough. Having years of experience and being personable is a solid foundation, but another agent who is more visible on the internet might trump you in reaching more potential clients.

Your website is an extension of your brand and it should be both engaging and easy to use, capturing leads within a CRM system for managing and passing leads to your team.

3. Grow your social media presence

Social media has become an important part of the real estate business. If you don't have active, relevant, and engaging social media accounts, you are losing on opportunities that could put you in front of new business. Read this story for additional ways to set yourself up for success with integrating social media into your real estate brand marketing strategy.

To view the original article, visit the IXACT Contact blog.