Our Top 10 Most-Read Articles of July

Our list of the top 10 most read articles of July really puts the "free" in "freedom" with two Friday Freebies making the list last month at #3 and #6.

Meanwhile, our most read article last month explored the mystery of low inventory in a seller's market, while our #2 article offered networking ideas to introverted agents (they do exist!).

What else were agents and brokers reading in July? Check out the list below to find out!

1. It's a Sellers Market. So Why Aren't More People Selling Their Home?
‍If you're an agent, you've recently heard (and maybe said) this line: It's a seller's market. With housing inventory at a record low and home prices still rising, that conventional wisdom begs the question: If it's a seller's market, why aren't more people selling their homes?

2. The Introverted Real Estate Agent's Guide to Networking
Everybody thinks that all real estate agents are outgoing, talkative, and lack inhibition (in a good way, of course). While that may be true about some of the population, real estate agents come from all walks of life. One demographic you might be surprised that exists in real estate are introverts—and you'd be surprised at how effective introverts can be at networking.

3. Friday Freebie: Guide to Hosting Open Houses That Get Better Offers
The housing market is cooling in many areas. The good news? It's still a seller's market. The better news? You can still coax multiple, competitive offers from everyday buyers—and it all starts with the open house. In this week's Friday Freebie, we'll show you how with a guide to hosting open houses that get better offers.

4. You're Losing Lead Conversions Because of These Mistakes
Agents often complain about lead quality, but in reality, they're the ones missing out on conversion opportunities because of simple mistakes. To help you overcome the myth of "trash" leads, gaining a better understanding of online leads—and how to best work them—can help you boost your conversion rates and supercharge your business. Let's review three of the biggest, and most common, mistakes that agents are making that cause them to lose lead conversions.

5. How to Convince FSBOs to Use an Agent
The FSBO. Yeah, you know this acronym inside and out--the challenge is how do you explain to the "for sale by owner" consumer that using a Realtor is more than paying a commission to sell their house?

6. Friday Freebie: Real Estate Call Scripts (That Actually Work)
Calling real estate prospects is easy. Knowing what to say? That's a different beast. Take the guesswork out of connecting with leads with this week's Friday Freebie. We're highlighting a guide full of real estate call scripts that tell you exactly what to say—and that offers best practices to increase your chances of having a positive call that converts.

7. How to Answer the Top 3 Questions Clients Have About eSigning
Over the last five years, the number of real agents who rarely or never use esignatures dropped in half. Today, more than three out of four agents use esignatures frequently. The question to ask now is: Are all your clients comfortable with esigning? Here are three questions often asked by those who are resistant to signing on the dotted line – without a pen in hand – and how to answer these questions.

8. How the Real Estate Transaction's Weak Link Became Its Strength
For years, real estate professionals have been able to manage transactions digitally, from start to close, with one exception: the transfer of earnest money. That's not just inconvenient—it's less secure, too, and exposes your clients to the risk of fraud and identity theft. Learn how digital earnest money solutions work, and how they improve the transaction experience for agents, brokerages, and their clients.

9. Future Proof Your Business by Knowing Your Market and Your Numbers
As a Realtor, you need to be informed of any market changes so you can deliver local market expertise that highlights the opportunities of today's real estate market. One way to do that is to keep a constant tab on your market, and the corresponding statistics and data. And RPR provides that knowledge in big, heaping spoonfuls. See how RPR can help you stay up to date and in the know.

10. NFTs in Real Estate: Temporary phase or an enduring fixture?
‍Are the crypto world and NFTs sunsetting? Or is what's happening simply a reset shaking out the con artists, scams, and the hyperbole that had run amok? If you ask Joe Jesuele, he will tell you it's the latter. And Joe knows crypto and NFTs.