Buyside Rebrands to Percy and Snags $10 Million in Capital for Expansion into Mortgage

WAV Group has been a tremendous fan of Buyside since the company's launch. The product allows brokers to leverage their home buyers to pitch home sellers. During a listing presentation, agents share their seller home marketing plan – but with Percy (formerly Buyside), brokers deploying this product have an unfair advantage. The service allows the broker's agents to show the seller how many buyers the broker has for their home today. The bird is in the hand, not the bush.

As firms deployed Percy, they also recognized a significant attachment rate for affiliated services like buyer mortgage prequalification, insurance, etc. Percy deepened the relationship with the agent, the loan officer, and the consumer during the buyer journey. It is these very seeds of discovery that stimulated the company to expand into offering their service to mortgage companies.

Capping off the launch plan into mortgage is the name change to Percy, and $10 million in investment to deploy staff in additional product development, marketing, and sales.

Please see the full press release here.

To view the original article, visit the WAV Group blog.