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4 Social Media Fails and How to Avoid Them

April 14 2022

wa social media failsSocial media has become a key asset in business growth and development, which isn't surprising with 3.5 billion daily users. Over half of these users not only use social media for entertainment, but they are also using it to research products and services.

It's clear that social media needs to be part of your marketing strategy, but are you utilizing it to the best of your ability? Did you know that there are some things you may be doing on your social media to turn away potential customers?

Have no fear! We are here to help you identify those no-no's and make sure you avoid them in the future.


There is a certain tone businesses should and typically use when communicating with its customers and clients. Many real estate agents, however, don't share this same tone. Too many real estate agents come off as impersonal or pompous. You can be proud of your accomplishments, but you need to remember you wouldn't be where you are without your loyal clients. Next time you are about to hit send on that post boasting about what a great Realtor you are, maybe reword it to thank your clients for helping you obtain that success.


Throwing up a post at any time isn't enough anymore. Social media is inundated with hundreds, if not thousands, of posts that are extremely similar to your own. You need to make sure you are posting with purpose, and that requires some extra work to see what days and times your post will be more successful. Play around with your posts and see which ones are most successful!


Social media is centered around... being social! A mistake a lot of real estate agents make is that they focus too much on what they're promoting rather than who they are promoting to. Focus on using social media to strengthen and establish relationships. Instead of talking about a new listing, try offering solutions to a problem some clients may be facing. This presents you as someone who cares about their customers.


When someone responds to your story, comments on a post, or direct messages you, make sure you respond! Keeping the conversation going is really important to relationship building. The faster you can get to those messages, the better—you want to still be on their mind!

To view the original article, visit the Wise Agent blog.