FREE Recruitment Strategy Guide

What's the secret to long-term, sustainable growth?

A strong, year-round recruitment strategy is a key element for any successful brokerage, yet many brokers struggle with the time and resources to create, execute and manage an intelligent, thoughtful recruitment program. At Elm Street and 3sixtyfive.agency, we believe that there are five foundational elements of a brokerage that needs to be in balance to drive success:

1. Staff
2. Finances
3. Brand and Marketing
4. Systems and Processes
5. Recruitment and Retention

We all know the saying, "You're only as strong as your weakest link," and that's 100% true here. All five of the key elements above need to work in harmony in order for a brokerage to build and maintain long-term, sustainable growth. It's not uncommon for brokers to be strong in several areas, but not all five. If left unaddressed, this can cause an imbalance that can result in larger systemic problems inside of an organization.

Therefore, whenever we consult with a broker on recruitment and retention strategies, we start with a batch of exploratory questions, such as:

• Do you have a strong grasp of each of the five key facets of your business?
• Where are you strong? Where are you weak?
• Do you have the right administrative staff around you to balance your strengths and weaknesses?
• Are you properly leveraging technology to accomplish your brokerage's goals?
• What value proposition are you offering prospective agents, and is it competitively attractive?
• What is your brokerage's overall reputation in your market, and is it accurate?

Another important part of the conversation is understanding your "end game":

• Where do you want your business to go?
• How will you get there?
• And, how long until you arrive?

These types of questions lead to conversations that help determine the amount of financing you may need, the administrative staff you'll hire, and the number of agents you'll recruit.

Once we have an understanding of who you are, what you do, and where you are going, we can start to build an intelligent recruitment strategy that's designed to bring you and the right prospective agents together in meaningful ways. We believe that there are many different agent personas and that not every agent is meant for every brokerage. Determining the ideal candidate is an important part of the recruitment process, and can save valuable time, money and resources—as well as help curb agent churn later down the road.

In our complimentary Recruitment Guide, we break down more considerations when developing a successful recruitment initiative, and offer up some great tips, tricks and insights from some of the top recruiters and thought leaders in the industry. From Tami Bonnell, CEO of EXIT Realty Corp. International, suggesting that recruitment needs to be "personal" to ideas about creating unique connections and building trust and rapport, this guide is designed to spark questions and ideas for even the most seasoned recruiter.

[ DOWNLOAD FREE RECRUITMENT GUIDE ]

Bondilyn Jolly is the Chief Marketing Officer of Elm Street.

Elm Street's portfolio of products and services allows busy real estate professionals the ability to streamline and automate their marketing and day-to-day business objectives by offering high-end IDX websites, lead generation tools, a powerful CRM, email, social, text and blog marketing automation, recruiting and retention tools, and more. 3sixtyfive.agency is the high-end consulting and marketing arm of Elm Street that works with brokerages, teams and professionals to help businesses accelerate growth through thoughtful marketing and intelligent technology. To learn more or to schedule a consultation, visit 3sixtyfive.agency or elmstreet.com.