An Agent's 2022 Marketing Guide (Free Download)

Planning your 2022 goals and overarching marketing strategy can feel like daunting work, but it's a crucial part of running a successful real estate business. Every year, we encourage the brokers, agents and teams with whom we work to set aside a block of time to focus on defining their "why" for the coming year, and then developing an actionable plan to crush goals, establish good habits, and focus on what's truly important to grow professionally (and personally).

The last few years have been a struggle for many, and have forever changed the landscape of how we do business. A strong online presence has become more valuable than ever before, but it's easy to get lost in the latest "gadgets" and lose focus of why we spend time marketing our business in the first place. At its most basic, the purpose of marketing is to reach your target audience and communicate the benefits of your product or service in order to acquire, nurture and grow your customer base. Yet time and time again, we see professionals creating online content that does anything BUT that and then become frustrated with the lack of response, engagement and growth.

So, the marketing minds at Elm Street have created a quick, down-n-dirty 2022 Marketing Guide to help real estate professionals focus on what's truly important with their marketing initiatives.

[ DOWNLOAD GUIDE NOW ]

In this guide, real estate professionals can expect ACTIONABLE items around such topics as:

• IDX websites
• Improving SEO (Search Engine Optimization)
• Emails (with a focus on automation and tracking the important stuff)
• Blogging and creating good content
• Video (don't be scared—the camera loves you being yourself!)
• Pay-per-click advertising
• In-person marketing (making the most of the moment)
• Inviting referrals (people love you—leverage that!)
• And more!

[ DOWNLOAD GUIDE NOW ]

Use this guide as a baseline check to make sure that you have the foundational elements in place to kickstart your 2022 marketing—and then build upon it! Remember, your audience is spending a lot of time online (more than ever before), and making sure that you are creating meaningful, relevant conversations across your marketing channels is a MUST.

Here are a few other quick resources for you if you are looking for help with your online marketing:

MORE Free Marketing Guides

Check out all of the free guides that are available from Elm Street to dig deep into the topics you need help with the most.

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