Our Top 10 Most-Read Articles of December

Happy New Year! Before we dive fully into a new year and a new decade, let's take a look at the month and year that just passed. As our regular readers likely know, each month we publish a list of our most read articles. But every December, we go one step further and count down our 10 most popular articles of the year. You can see the full list of our best articles of 2021 here.

Below is our final monthly list of articles from 2021. Check out what your fellow agents and brokers were reading during the waning days of the year just passed.

1. Friday Freebie: 2022 Real Estate Marketing Planner
‍'Tis the season for... planning how to take your real estate career to the next level in the year ahead! Between holiday parties and gift buying, you've probably got a lot going on this season. Let us help you make planning for 2022 as easy as possible. In this week's Friday Freebie, we're highlighting a free real estate marketing planner, complete with worksheets to make setting and achieving your goals as easy as possible.

2. 3 Dumb Tech Mistakes You Should Avoid in 2022
I am always looking for ways to grow and improve myself, both at work and in my personal life. What I have found is the most impactful changes to my life are not focused on doing good things, but instead focused on getting rid of the bad stuff. That's where this list comes in. Here are three dumb tech mistakes to avoid going into 2022 that will help grow your real estate business.

3. The Best Email Subject Lines: 11 Formulas to Use in Real Estate
The average person sends and receives approximately 120 emails per day. Most people won't open all 120. So how do you fight through the clutter, and get your audience to open YOUR emails? You have to master the subject line. It doesn't matter if your email contains the most amazing content if no one even opens it.

4. 8 Things Sellers Should Expect from You as Their Listing Agent
Jeff Dowler, a real estate agent in San Diego, provides insight as to what seller clients are expecting from you as their agent and how you can successfully assist them through the transaction process.

5. 10 Gifts for Real Estate Agents
Real estate agents are great at picking homes, perfect neighborhoods, and helping their clients through complicated contracts. And, of course, they're also great spouses, partners, friends, siblings, and parents! Got a real estate agent in your life that you want to spoil this holiday season? Want to treat yourself to something sweet? See these 10 gift ideas for real estate agents.

6. Friday Freebie: Educate Buyers and Attract Leads with this Homebuying Guide
We've got a two-fer for you in this week's Friday Freebie: a comprehensive (and brandable!) guide that you can use to attract new leads and educate first-time home buyers, all at the same time.

7. Using Facebook Live for Your Real Estate Open House
Facebook Live brings your narrated property tour directly to consumers' screens, at home or while they're on-the-go. They don't have to make any time commitment other than setting aside time to watch your property tour. Agents are even finding it can help them close some clients. This article will show you how to get started taking advantage of this powerful marketing tool which will continue to serve you into the future.

8. 5 Tech Tricks for Better Real Estate Customer Service
Real estate agents should always be focused on how to better serve their clients and prospects--but I'm sure we don't have to tell you that! What we can share with you, however, are the tech-based tips and tricks that will ensure you offer your customers the best service in your market. Here are five ways to do just that.

9. Top Real Estate Agents Possess These 4 Entrepreneurial Traits
Since agents are undoubtedly entrepreneurs, we identified four common entrepreneurial values and dissected how they relate to real estate. These four actions are standard behavior for successful entrepreneurs – and real estate agents.

10. Know Your Numbers: What do you really know about the software you use?
Before you can determine if you have improved, made more money, or grown your business, you need to know where you started from and where you are at now. The end of the year is approaching fast, so let's take time to consider what software we use, how often we use it, and what other options are available to use.