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HomeJab Reveals Top Trends in Pro Real Estate Photos, Video, 3D Tours, Aerial and more

November 04 2021

Do your agents use professional real estate photographers to shoot every listing? They should if they want to stay competitive, as today, 73% of all agents use professional photography to promote every property they list.

Professional photos, video, virtual staging immersive 3D tours, aerial photography, and the use of twilight photos by agents are all covered in a brand-new survey from HomeJab.

If you use professional photographers and other visual assets to promote your property listings and don't know HomeJab, you should. Go to HomeJab.com and see for yourself how they connect you with top local photographers and deliver a lightning-fast 24-hour turnaround.

Founded in 2013 by real estate industry veteran and real estate photo and video expert Joe Jesuele, HomeJab has emerged as America's most popular and reliable on-demand professional real estate photography and video service for real estate pros.

HomeJab is also one of the hottest startups in its category. The new HomeJab study uncovered some fascinating recent tech trends, including:

  • Video tops 3D tours: While immersive 3D interactive tours continue to soar in popularity, real estate agents pick video over 3D. Thirty-six percent said they preferred video tours versus 21% for 3D tours. Additionally, 30% said they use both video and 3D tours, depending on the seller.
  • Virtual staging narrowly beats traditional staging: HomeJab found that 30% of agents now prefer virtual staging, slightly more popular today than traditional staging at 29%.
  • Only 7% of agents shoot their own listing photos: Despite the advancements in smartphone camera technology, professional photography still beats DYI – by a wide margin. Agents know that pro photos positively showcase their personal brand, HomeJab notes.
  • Aerial photography is hot and getting hotter: Sixty-seven percent of real estate agents said they had used aerial photography with their listings. Fifty-five percent of agents said their use depends on the property. Twelve percent said they use aerial photography with every property listing.
  • The newest trend is the growing popularity of virtual twilight photos: Seventy-six percent of agents have used them to promote their property listings or are interested in using them. Forty percent of agents said they use twilight photos. Thirty-five percent say they love them, and 5% say they use them but don't love them.

This new data from HomeJab showcases how high-quality and innovative imaging assets have become the cornerstone in property listings marketing.

More importantly, it's great to see new data points on this hot topic, as much of the existing research is mostly dated. Here is their full news release on the recent HomeJab survey.

To view the original article, visit the WAV Group blog.