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RPR Reports: Easy to Create, Hard to Duplicate

September 09 2021

rpr reports members best friendReports are RPR's bread and butter--professionally designed deliverables that are easy for consumers to understand and that you can send to your clients in minutes (if not seconds). They're also a chance for you to communicate your unique message and your brand to every prospect and client.

Agents who use RPR reports:

  • Instantly respond to client needs with real estate reports that matter
  • Create reports with as much or as little information as the client needs
  • Brand each RPR report with their name, photo, logo and contact information
  • Customize reports to include biographies, testimonials, and marketing tools

Colorful, Client-friendly Real Estate Reports for Every Facet of Your Business

Seller's Report
A review of the subject property that shows local market conditions, comparable properties, recommends pricing strategies and estimated seller proceeds.

Property Report
A summary of property characteristics, such as values, foreclosure activity, market statistics, demographics, history, taxes and school information, as well as before-and-after photos.

Mini Property Report
A slimmed down version of the Property Report that includes the property's estimated value; home facts like bedrooms, baths and square footage; and photos.

Property Flyer
A quick glance at a property, including a photo, property information, a map, and your contact information and branding.

Valuation Workbook
An in-depth value of a property used as backup material for a lender or client.

Market Activity Report
A profile of market changes based on listing information and MLS data, including active, pending, sold, expired and distressed properties.

Neighborhood Report
A summary of economic, housing, demographic and quality of life information about an area.

School Report
This report summarizes student populations, testing outcomes, parental reviews, ratings, and contact information about a public or private school and will even display homes for sale in that school district.

How to run Your RPR Report

  1. Log in to
  2. Type in the property address and enter
  3. The RPR Property Details page appears
  4. Select the Create Report button
  5. Click " + " to select which datasets to include
  6. Personalize the report with the recipient's name and a message
  7. Choose a delivery method (Display now or email)
  8. Select Run Report

Pro Tip: Report Customizations You'll Want to Know About

To view the original article, visit the RPR blog.