Why Brokers Invest in 360 Virtual Tours for Real Estate

Pascal Pierre--licencee of LJ Hooker in Helensvale, QLD, Australia--has a proven track record of success and is a member of the Captain's Club Multi-Million Dollar Chapter. That means he is in the top 7% of LJ Hooker agents internationally!

Learn why he loves to use virtual tours for real estate in his business in this video:

He is currently selling a multi-million dollar mansion and a virtual tour is a must in his marketing package. Have a look here:

Customers First

"I think 360° virtual house tours are another dimension that's been added for the consumers," says Pierre. "For us, it's all about our consumers, our customers, and what they want, and in the day and age that we are in now, we're selling more and more properties from people who are time poor, people who are interstate, especially on the Gold Coast, who can't necessarily just drop everything and come to an inspection."

Property Functionality Preview

"What the virtual tour does is pretty much walk through the house and see bits and pieces that they otherwise would not see through a video, things that are important to people," says Pierre. "For example, pantries, walk in robes—which on a normal property video or a shoot, we wouldn't take photos of those. Yet, when you've got a virtual tour, you can walk through all of those things and there are questions that, when you're walking through a home and you're looking at the functionality of the home, there are important things will hinge decisions on because of the practicality of living there."

Save Time on Driving Back and Forth

"There are people who would like to come through the home and do a couple of inspections, but with the virtual tour, they can go back as many times as they like, and it allows them to go back through bits and pieces that they're not sure of, rather than having to call the agent, book another inspection, go back out there. For what it is and how much it costs us to do it, it's an absolute no-brainer in terms of the technology of the future, and everybody likes that," says Pierre.

Customer Expectations and Convenience

"Whether we like it or not, consumers have now gotten to the point with technology that they want things yesterday," says Pierre. "What this allows them to do is go, 'Ah, I want to go and see this, but I'd have to call the agent, book an inspection.' Now, they can just get on their phone and they revisit the home anytime.

"Whether you're in the LJ Hooker family, or you're not, in my opinion, if you're working in real estate, you need to be using all of the tools that you can possibly use to help your clients, and for me, this is one of those that, back in the day, we'd discuss floor plans, and once floor plans came in, we can't live without them. I think this is probably the next one."

To view the original article, visit the Virtual Tours Creator blog.