BHHS Towne Realty: Savvy Social Media Marketing

In today's digital age, brokerages that aren't harnessing the power of social media are getting left behind. Learn how BHHS Towne Realty partnered with Constellation1 to upgrade their online presence and create a social media marketing team 400 agents strong.

Making social pay dividends for brokerages

Real estate marketing has undergone a monumental shift from paper to digital. Today, the majority of homebuyers begin their property searches online and are active social media users. If your listings aren't being heavily marketed online, the gap in your strategy is likely costing you leads and affecting your bottom line. Typically, 65% of an agent's new business comes from their sphere of influence, but only one in ten agents is marketing to that sphere effectively. The solution? Social media marketing.

A cohesive social media strategy is a must for brokerages, but creating one from scratch or optimizing an underperforming one can seem daunting (especially for those who aren't great with computers). With the right tools, social media marketing can actually be effortless. In our newest customer story, BHHS Towne Realty talks about how they automated their social media marketing with Paradym by Constellation1.

Berkshire Hathaway HomeServices Towne Realty is the leading local real estate brokerage in resale and luxury sales in Southeastern Virginia, with 17 offices and 400 agents. They have been offering premier real estate services to Virginians for more than 35 years.

"It worked so well we decided to make it available to the entire brokerage, about 400 agents," says Rolston S. Audain Jr., Marketing & Luxury Collection Director, BHHS Towne Realty.

After testing Paradym by Constellation1, a fully automated, multi-pronged, and multi-network digital marketing suite, with their 50 top luxury agents, the team was hooked. "It worked so well we decided to make it available to the entire brokerage, about 400 agents," said Rolston S. Audain Jr., Marketing & Luxury Collection Director at BHHS Towne Realty. "Paradym's social media marketing solution lets us post consistently every single day, and all the posts are solid," he went on.

"My philosophy is to give our agents the best tools, then get out of their way. Treating our agents like internal customers is the driving mission behind what we do," says Barbara Wolcott, Chairman and CEO of BHHS Towne Realty.

A powerful agent retention tool

Management decided to make the full suite a brokerage-paid benefit for all agents. "My philosophy is to give our agents the best tools, then get out of their way," said Barbara Wolcott, Chairman and CEO of Berkshire Hathaway HomeServices Towne Realty. "Treating our agents like internal customers is the driving mission behind what we do."

With automated social media marketing, BHHS Towne Realty's team of agents can drive leads to their listings, market effectively to their entire sphere of influence, and give homebuyers what they want: a seamless online marketing experience. By taking digital marketing off agents' plates, BHHS Towne Realty found an easy, cost-effective way to support the entire team.

Read more about how BHHS Towne Realty has harnessed Paradym by Constellation1 to level up their social game and turn 400 agents into a coordinated posting team.

To view the original article, visit the Constellation1 blog.