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How to Write the Perfect Real Estate Agent Bio

June 08 2021

homesnap perfect agent bioMaking a good first impression online is far more difficult than doing so in-person. When you're face-to-face, your countenance and body language can express friendliness and confidence while you verbally make a connection and communicate your local market knowledge and overall expertise. Conversely, conveying all those points through a written real estate agent bio takes some wordsmithing.

Luckily, you don't need to be a creative writing major to craft the perfect real estate agent bio. If you follow our suggestions, you'll be able to make a great first impression with anyone who reads about you online.

Define your voice

The first thing you need to do for your real estate agent bio—and any other content you plan to write, like ads, blog posts and social media posts—is to nail down your voice. This refers to your style of writing, and it's what will make your content unique.

If you aren't sure what your voice is like, start by writing a note to a friend. In it, tell that person about an experience you recently had. You won't ultimately share the note with anyone, but after writing it, you'll be able to see the type of words you typically use and the style in which you use them.

Take this same approach when you write your bio. And keep these three points in mind:

  • Be authentic – Use your words, not the words you think people want to hear. Your tone should match your personality. Don't eliminate contractions if you typically use them. Don't use formal language if you speak casually.
  • Be confident – Stop yourself from reading anyone else's bio before writing your own. Comparing your background and accomplishments to other real estate agents won't help you write about yourself. If you're confident enough to do your job, then you should also be confident in your experience. That's why we're not sharing any examples of other bios. Putting ideas in your head is the perfect way to ensure you won't be writing with authenticity.
  • Share your passion – Why does your work excite you? Weave your enthusiasm for your job into your bio. No one wants to work with a two-dimensional agent. Showing passion will make others feel eager to work with you.

Cover the necessary details

Although you're writing your real estate agent bio in your own voice, there are still important points you need to address along the way. Here is a list to get you started. It's not exhaustive because, well, everyone is unique. If you have other tidbits of information you want to share with potential leads and prospects, you shouldn't hesitate to add it in!

  • Your name (for example, don't write Michael if everyone calls you Mike)
  • Your title
  • Your specialty (first-time buyers, luxury homes, investment properties, working with veterans)
  • Your standout skills (great negotiator, highly responsive, in-depth knowledge of the market)
  • Current track record and accolades
  • Trainings, certifications, education
  • Market specialities (specific neighborhoods, housing types)
  • A friendly photo
  • Social proof, such as testimonials (place these at the end)

Other things to consider including:

  • Elevator pitch about why clients choose you
  • Your approach to every client relationship and the overall transaction
  • Relatable stories that show you understand the needs of buyers and/or sellers
  • Personal details (share information like how many kids you have, your pet's name, your hobbies, likes and dislikes)
  • If you're part of a team, talk about the people who clients might interact with or who support you behind the scenes, like an admin, marketer, stagers, et al.

Don't forget that people often skim when they are reading online. If you really want to grab their attention, make every sentence engaging and worth the read. Start with a strong opening. That could be a story about why you got into real estate, how you work with clients or what sets you apart from your competition.

Finally, consider whether you want your bio to be in the first or third person. There's no right answer, and you may consider writing it both ways to see which you like better.

Proofread

It goes without saying that you should proofread your real estate agent bio after you write it. But you may also want to read it aloud to see if it sounds natural and authentic.

Then send it to a few people, including colleagues, who will give you honest feedback. When you ask them to read it, be specific in what type of feedback you'd like to receive. For example, you may want to ask whether it is engaging, makes you sound like a trusted agent, conveys your expertise well enough or is too long.

Determine where to publish your real estate agent bio

Consider your real estate agent bio as a piece of marketing. You should spread it far and wide so that buyers and sellers face no hurdles when they try to learn more about you. Here's a starting point for where you should publish your bio:

  1. Your brokerage's website
  2. Your personal agent website
  3. Your Google business profile
  4. Your Facebook business page
  5. Printed collateral displayed at open houses and elsewhere

To view the original article, visit the Homesnap blog.