How to Strengthen Your Real Estate Business Using Facebook Groups

Trying to keep up with the latest trends in social media can be a difficult, but vital part of your job as a real estate agent. Facebook, for example, favors the content and the building of engagement in groups.

Facebook Groups can be fun, but you have to get members in the group and get the content rolling in. Now is the time to tackle Facebook Groups and begin to incorporate them into your strategy as a real estate agent.

Why Facebook Groups?

Facebook Groups are featured prominently on users' newsfeed. This means that the content from users' groups will is prioritized over content from regular pages they follow. As an agent, creating groups that focus on your local area can help you interact with your Facebook followers and establish yourself as the local expert for real estate.

What Is a Facebook Group?

A Facebook Group is just what its name implies: a group that is found on Facebook. In a Facebook Group, you can create content that is geared towards a specific audience. Depending on your goals, that audience could be a group of local residents, fellow real estate agents, or DIY enthusiasts. There are endless possibilities for what you can do in your Facebook Group.

What Kind of Group to Create

There are many different reasons to create a Facebook Group. Before you begin, try to think about what your goal is so that you can target the audience you are trying to include in the Group. To start, we have some suggestions of groups that you can create.

Specific Neighborhoods: A group focused on a neighborhood could be a great place for you to start. As mentioned before, think about the audience that you wish to target. Invite past clients who live in the neighborhood to join the group and have them share that group with their neighbors. Then, get the conversation started by asking members to recommend their favorite spots around town.

Buy, Sell, Trade: You can also make a group that is targeted to buying, selling, or trading goods, otherwise known as a BST Group. A group like this can help create a sense of community, especially if members regularly engage in the group. You also have an opportunity for group members to organize a group or neighborhood sale.

There are numerous ways for you to bolster engagement and exposure when creating a Facebook Group, and it's a great way for you to reach new clients.

To view the original article, visit the Homes.com blog.