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So You Got a Digital Camera for Christmas . . .

December 29 2011

A digital camera is a must-have for real estate agents. If one of these helpful little gadgets found its way under your tree, you may be wondering how you can use it for your business. Here are a few tips, tricks, and suggestions for making the most of your new toy.

3 Ways Agents Can Use Digital Cameras
You can use your digital camera to:

  1. Take photos of your listings. These include interior photos, photos of the exterior and yard, daytime shots, and (perhaps) nighttime shots.
  2. Take photos of your community for social media or your website. As we’ve discussed several times on RE Technology, becoming a “neighborhood expert” can be extremely valuable to you as an agent. You should be blogging about your local area and using your community as inspiration for posts on Facebook, Twitter, etc. Photographs of your local hotspots and attractions can be very compelling.
  3. Create video. Use video to showcase your properties and for your online marketing efforts. If you’re interested in learning more about how to create good video, we have some helpful articles on our site.

If you already have a digital camera, what do you use it for?

Experiment with Your New Camera
Your new camera will be taking interior shots and exterior shots. You’ll be taking still photos and video. It’s absolutely essential for these images and videos to be clear, professional and attractive. To make sure they are – take your camera on an extended test run. Explore all the functions and settings. Perhaps even consider reading the instruction manual – I’m in the tiny percentage of people who do this on a regular basis and I’ve always found it helpful.

You’ll need to learn how to time and date stamp your photos. This is required if you’re selling a HUD home and will be posting photos on the MLS.

Need Help?
There may be some photography or videography tasks you’re not interested in taking on or you’re not ready to take on yet. If you’re looking for professional help, you can check out our product directory to learn more about photography and video assistance.