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How to Leverage Instagram Reels for Real Estate

February 04 2021

rna instagram reels real estateInstagram Reels is a sensational new feature in the world of video production and creation. It allows users to create and combine short video clips, set catchy music, and adorn your video clip with text and stickers. Sound familiar? If you think it's a carbon copy of TikTok, you're not the only one.

Instagram launched Reels back in July/August. After India instituted its TikTok ban, Instagram introduced its beta version of Reels. With tensions rising between America and China and Tiktok's possible ban in the US, Reels presents a new opportunity for video content creators specializing and capitalizing on short video content.

Real estate agents are no strangers to short video content. TikTok became quite a popular platform for real estate agents. Turns out people love watching listing tours and receiving quick tips from real estate agents.

Reels is a new platform with as yet untapped potential for a possible new audience. Considering that the Instagram algorithm is heavily favoring Reels content since it's a new platform, we think real estate agents might see surprising results by posting on Reels.

How to Use Reels

Using the Reels feature is pretty easy:

  • You open the Instagram App. Access the Instagram Stories camera and near the bottom of the screen, you'll see the Reels option. You can start recording by tapping the Record button.
  • Add audio via the Audio icon.
  • Change the speed of the video by tapping the Speed icon.
  • The Timers icon helps you control the video recording time.
  • The Align button helps you to line up the objects with the next clip for a seamless transition
  • After your short clip is ready, you can move to a share screen, finalize your video by adding a cover image as well as a caption and hashtags. You can tag your friends and share them with your followers. You also have an option to showcase your Reels on your Feed, or just keep them in the Reels section.

As you see, Reels is similar to the TikTok platform. The main difference is the duration of the video.

How Can Real Estate Agents Benefit from Reels?

Real estate agents have seen great results from platforms such as TikTok. We see that short-duration videos work perfectly for the real estate industry. They are easy to record and often they match thematically with the video type. For instance, if a real estate agent is planning to record a short tip video, Reels is perfect for that.

So what type of video can real estate agents record with Reels?

  • Market reports
  • Market updates
  • Short tips for homebuyers and sellers
  • Educational tips for fellow real estate agents
  • Personal content. You want to have a strong connection with your followers. What can strengthen this bond more than showcasing you're just a fellow human being? Breach the fourth wall!
  • Listing tour. Short-duration videos are perfect for listing videos.
  • Funny real estate agent stories. Spice up your Reels stories with funny content.
  • Day in the life of Realtor.

To view the original article, visit the Realtyna blog.