Our Top 10 Most-Read Articles of December

Happy New Year! Before we dive fully into a new year and a new decade, let's take a look at the month and year that just passed. As our regular readers likely know, each month we publish a list of our most read articles. But every December, we go one step further and count down our 10 most popular articles of the year. You can see the full list of our best articles of 2020 here.

Below is our final monthly list of articles from 2020. Check out what your fellow agents and brokers were reading during the waning days of that challenging year.

1. 10 New Lead Sources to Explore Before New Year's
‍Consistently generating new leads is one of the most important tasks real estate agents must master to be successful. Most experts recommend nurturing at least 3-5 different lead sources to fuel your business. Here are ten lead sources you should explore for the new year that may help you reach your business goals.

2. 40 Post Ideas for Real Estate Social Media
Do you feel like your real estate business is getting the cold shoulder from people on social media? You're probably right! Your social media pages are prime spots to connect with clients on a personal level—if you know how to get their attention. Make people stand up and notice your real estate business with this list of our 40 favorite social media posts to attract clients.

3. Friday Freebie: Exceed Your 2021 Goals with this CRM and All-in-One Marketing Platform
‍A goal without a plan is just a wish. If one of those goals is closing more deals in 2021, it pays to have a detailed marketing plan. That's why in the last Friday Freebie of the year we're introducing you to a tool that can streamline your real estate marketing efforts and put you on track to meet your 2021 commission goals.

4. Real Estate Scripts and How to Use Them
‍Every agent needs an arsenal of real estate scripts that cover the gamut of common situations, from reaching out to a new lead to asking a past client to write a Google review. If you don't already have a variety of go-to scripts, now is the time to get started.

5. How to Optimize Your 'About Me' Page for Conversions
There's a good chance your About Me page is one of the top five most visited pages on your website. However, there are so many poorly constructed About Me pages that we felt compelled to write an article about it. If your About Me page receives views but no clicks, form fills or any other engagement, it's time to revamp and optimize it for conversions.

6. How to Create a Custom Short URL for Your Real Estate Website and Brand
Some real estate companies use short URLs on Twitter and other social media. Have you noticed them? Realtor.com uses rltor.cm. Zillow uses zlw.re. Inman uses inmn.io. Short URLs can be a fun, creative way to further integrate your real estate brand into your content. And they are not that complicated to set up. In this article, we will show you how to create a custom short URL for your real estate website and brand.

7. How Every Agent Can Help Solve Our Inventory Shortage
Many homeowners are not only stuck, they're overwhelmed. They want to sell, but they don't know where to move, so they see selling as too much of a hassle. They are fearful and have safety concerns, especially with the impacts of COVID. They are in lockdown mode and sitting on the sidelines. How can an agent change that mindset?

8. Friday Freebie: Audit Your Tech Stack with This Worksheet
If 2020 has taught us anything, it's that we often don't need all the things we once thought of as necessary. And with just a few weeks left in 2020, it's time to figure out what you want to carry forward with you into 2021. This free worksheet can help you figure out which technology you should keep in the year ahead—and which you should dump.

9. 3 Ways to Be More Productive in Real Estate
Time is of the essence in the current real estate market. How are you staying on top of your productivity goals? Here are three quick (but impactful) ways you can be more productive right within your database.

10. The Top Producers' Road Map to Delivering Great Experiences for Buyers and Sellers
High-performing real estate professionals leverage their time with an efficient and focused approach. Instead of trying to manage all aspects on the buying/selling continuum, they focus on the most critical moment of truth in the real estate cycle: the client experience.