10 New Lead Sources to Explore Before New Year's

Consistently generating new leads is one of the most important tasks real estate agents must master to be successful. Most experts recommend nurturing at least 3-5 different lead sources to fuel your business. Here are ten lead sources you should explore for the new year that may help you reach your business goals.

1. Direct mail

A successful direct mail campaign depends on having a targeted list and a steady stream of mailings.

2. Social media marketing

Social media is a lead source unlike any other. Creating a content strategy is crucial if you hope to generate leads.

3. Expired listings

Instead of approaching these prospects with all the reasons they should hire you, explain why their home didn't sell the first time around and how your strategy solves the problem.

4. For sale by owner

Be patient and provide enough information and value to be helpful so that when they decide to hire an agent, they'll think of you.

5. Referrals

To maximize your referrals, ask for them throughout the sales process. If a prospect isn't ready to buy or sell, ask them if they know anyone who is.

6. Past clients

The key is getting your clients to think of you as their real estate agent. That way, when the time comes and they're ready to sell their home, they know exactly who they are going to call.

7. Clients of agents who left the firm

Your association with a departed agent gives you the foot in the door you need to build a relationship with past clients of retired agents.

8. Lender business

Build mutual partnerships with lenders in which you add them to your list of recommended lenders if they agree to recommend you as a real estate agent.

9. Sign level strategy

Get leads from your signs by including instructions to access the property flyer online. Include a simple lead capture form requesting the person's name, number, and email address.

10. Homeowners' associations

Advertising with or participating in the HOA can often get you access to the newsletter's entire mailing list and help brand you as that neighborhood's agent.

To view the original article, visit the Homes.com blog.