Our Top 10 Most-Read Articles of November

Holiday articles are like snowflakes--when you see the first few, you know that the festive season is just around the corner. We saw our first few in November this year, and one of them made our Top 10 articles of the month (see #6 below).

November usually sees just a light dusting of holiday content, however, and more typical topics—like Zillow ending free rental listings (#1), tracking down leads (#2), and unlocking new housing inventory (#5)—ran the show last month. To see which other topics hit the Top 10 last month, check out the full list below!

1. Zillow Ends Free Rental Listings. What Now?
‍Starting in January 2021, rental listings currently syndicated through MLSs will no longer feed directly into Zillow. Instead, agents and brokers wishing to publish a rental listing on the third-party platform will need to do so via Zillow Rental Manager, which is contract-based and starts at $9.99 a week. So, what are your alternatives?

2. How to Find a Lead With Only Their Name and Email Address
‍To your dismay, the lead you just generated only left their name and email address. There's nothing you can do with just an email, right? Wrong! In this article, I will show you how to gather more information such as a full name, address, phone number, and more from a lead that only leaves their email address.

3. The 6 Emails Every Agent Should Be Sending (FREE DOWNLOAD)
The marketing minds at Elevate have created a FREE GUIDE to help agents get started with the basics of thoughtful emails for every contact in their database. Inside, you'll find links to stream email marketing videos and download more helpful marketing content.

4. How Real Estate Agents Can Use Facebook's CTA Button
Did you know that there is a handy CTA button located under your Facebook cover image on your Facebook Business page? This CTA button has plenty of uses, but as a real estate agent, which options will bring you more business? Here are The three buttons recommended for real estate agents.

5. A New Strategy to Unlock Local Inventory and Win the Listing
One recent study suggests current inventory is reaching its lowest level since 2012. For agents, this means more competition for fewer listings. Every agent and team also seem to be offering the same listing strategies, using similar technology and marketing tactics. How do you lock in the listing if sellers don't see a difference?

6. 11 Holiday Marketing Ideas for Real Estate Agents
As the holiday season approaches, this is a wonderful time to show your clients, friends, co-workers and affiliate vendors that you are thinking of them. Our mindset, focused on the positive, can help keep us afloat. Keeping this attitude of gratitude top of mind, here are marketing ideas that rock!

7. Friday Freebie: Guide to Homebuyer Personality Types (and How to Get Them to the Closing Table)
Personality clashes happen, especially in a career as public-facing as real estate. However, the more you know about personality types, the better you'll know about what each type needs in a real estate agent. That's why in this week's Friday Freebie, we're highlighting a free guide to understanding and managing the different types of buyer personalities.

8. Cleaning Checklist for Open Houses During Covid
It's always been an absolute must to make sure the home you're showing is perfectly clean. Now in the time of an active pandemic, it is even more important. A dirty or cluttered home can cost your client thousands off the sale price, and even turn buyers away completely. Here's a checklist you can share with clients to ensure your listing is as clean as can be.

9. Discover the Dos and Don'ts of Text Marketing for Real Estate
Texting is a perfect fit for real estate agents. With its conversational, informal flair, it's long been the medium of choice for people to chat with friends, family, and others they trust. While even the best email sometimes sets off "selling ahead!" red flags, texts reach people while their guard is down. Here's how to make the most of it.

10. 23 Productivity Hacks to Help Real Estate Agents Boost Their Business
The key to success in real estate is being more productive than your peers. This does not necessarily mean working more. Instead, you should seek to be more efficient with your time. Here are 23 productivity hacks to help you boost your real estate business.