Delta Media Helps Brokerages Provide Consumers a 'Recently Sold' Map to Help Unlock Local Inventory

Homeowners are naturally curious about their homes' value, and for years they've been able to use an AVM (automated valuation model) on real estate websites to get a home value estimation. Yet real estate agents will tell you that those homeowners are just as curious about their neighbors' home values: they want to know how much someone else's home recently sold for in their neighborhood.

Delta Media Group, one of the U.S.'s most established and largest broker technology solutions providers, is giving brokerages a tool that provides their homeowner clients with a map showing recently sold homes in their area – complete with the final sales price.

It's the newest addition to the AVM page and part of Delta Media's DeltaNET 6 CRM platform. Used by top regional and local brokerage brands, the new "Recently Sold" map is available directly inside the brokerage website.

The AVM page displays home value estimates for each address from two leading real estate websites, and the "Recently Sold" map shows homeowners, buyers and sellers up to 10 listings within a 1.5-mile radius from their targeted address.

"Consumers want to know what their neighbors' homes have been selling for locally. There's no better way to show this than to put them on a map of the area the consumer will instantly recognize," said Michael Minard, CEO and owner of Delta Media.

Brokerages that deploy this new tool, Minard explains, will help solve real estate's number one challenge today: a lack of inventory.

"Brokerages are discovering that showing local homeowners the real final sales price – not just the asking price – can help motivate some owners to become sellers, and that unlocks untapped inventory," Minard says.

Find more information about Delta Media and its new DeltaNET 6 CRM platform at deltamediagroup.com.