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Lessons Learned in 2011: Keep Your Profiles Fresh!

December 21 2011

For this series, I reached out to my friends and colleagues via social media. Among those who responded was Michael Becker of Mountain of Agents ( He offered some incredibly relevant advice. Michael’s tip: keep your profiles current and relevant.


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Keep Your Profiles Fresh
Michael says, “When it comes to finding a real estate agent, consumers turn to the Internet first to do their research. It's more important than ever that the information you include in all of your online profiles is current, relevant and positive. Be sure to upload clear, professional photos; include all forms of contact information (phone, email, Facebook, Twitter, LinkedIn); and write a creative bio rich with keywords and relevance. Maintaining professionalism and personal branding across all of your online media outlets will establish you as an expert and instill consumer trust.”

Excellent advice, Michael!


Now, I’m going to add to it a bit – keep your profiles original. Don’t pirate content from someone else’s profile. It’s poor form, won’t win you any points with the person you stole from, and won’t look good if a prospective client or employer spots it. Your social media profiles are your place to truly differentiate yourself; by copying content, you’re missing this opportunity.

More Lessons Learned
Stay tuned for our next lesson learned: be responsive on social media.