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Lessons Learned in 2011: Make Sure Your Phone Number is on Your Website

December 19 2011

We’re continuing our series of Lessons Learned in 2011. Our goal with this series is to share some of the advice we’ve picked up over the last 12 months. We’re aiming for simple, actionable advice that will take you only moments to accomplish. You can view the first in the series here: “Always Have a Greeting on Your Voicemail.”

Contribute to Our Lessons Learned
What did you learn in 2011? Share your advice by sending an email to [email protected].

Make Sure Your Phone Number is on Your Website
Lead capture forms can be great – they gather all the information you want about a potential customer. But what about that customer? An online form is not necessarily going to be their first choice. Many of them would much rather speak to a real person. That’s why it’s so important to include a phone number on your website.

You’d be surprised how many companies and individuals neglect to do this. And they’re not just failing to include a phone number on their website; they’re also missing phone numbers on their blog, LinkedIn, etc.

Don’t just include your phone number – make sure it appears prominently on every page. Also include it in your footer. It’s simple: do everything you can to make it as easy as possible to get in touch with you. You’re minimizing your chances of losing a potential lead.

More Lessons Learned
Stay tuned for our next lesson learned: set realistic expectations, then exceed them.