Coldwell Banker to Expand Its RealVitalize Roll Out to National Affiliate Network

Coldwell Banker Real Estate announced the expansion of its successful pilot home improvement program, RealVitalize, to include Coldwell Banker Affiliates. Following a successful beta pilot period, which launched RealVitalize to Coldwell Banker's company-owned offices in 2019, the program also features process enhancements to enable more affiliated agents to sell homes faster and for more money. All Coldwell Banker Affiliates will be invited to enroll in the program in 2021.

"We are more than halfway toward our goal of making RealVitalize available to our entire network of more than 94,000 affiliated agents within the next year who handle a total U.S. sales volume of $240.1 billion, a true advantage that most brokerages can't match," says M. Ryan Gorman, president and CEO of Coldwell Banker Real Estate. "Now, even more consumers will have access to this unique program that can help sell their home faster and for more money."

RealVitalize provides home sellers with home improvement resources prior to or during the home listing period with no up-front costs or interest charges. Realogy partnered with HomeAdvisor®, a leading digital marketplace that evolves the way homeowners find, connect with, and purchase home services, to provide direct, superior home improvement options to consumers.

"Right now, we are seeing a fundamental change in the way people think about their homes. Our homes have become the center of our world—allowing us to work, learn, play and live all in one place. As our needs in and around our homes have grown and evolved, we see people moving to meet these new needs. We are excited to see the expansion of this partnership and RealVitalize to more agents and sellers," says Brandon Ridenour, CEO of ANGI Homeservices, the parent company of HomeAdvisor.

To participate, a Coldwell Banker affiliated agent connects their home seller with a dedicated HomeAdvisor project consultant. The consultant manages the project from start to finish by finding experienced, pre-screened service professionals from HomeAdvisor's network to complete the improvements. This allows the agent to focus on marketing and selling the home, and is a huge value add for consumers.

During the pilot program, the use of RealVitalize saw:

• Homes sell more than 25% faster compared to other homes on the market
• Homes sell a full 4 percentage points closer to list price
• An average brokerage commission rate 15 basis points higher
• Overall agent satisfaction with the program was 95%

Since its inception one year ago, thousands of listings have been enrolled in RealVitalize. The program is currently available in 29 major markets nationwide in Coldwell Banker company-owned offices, except for Delaware and Rhode Island.

Two Coldwell Banker Affiliates are leading the affiliate pilot program, extending the service area, Coldwell Banker D'Ann Harper in San Antonio, Texas, and Coldwell Banker Distinctive Properties in Grand Junction, Colorado.

"My agents help their clients fulfill their goal of selling for top dollar as quickly as possible. RealVitalize helps make that process easier, freeing up agents to spend more time on productive and meaningful tasks that better serve their clients," says Todd Conklin, owner and CEO of Coldwell Banker Distinctive Properties.

Speak with your local Coldwell Banker office to find out more.