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7 Ways Real Estate Agents Can Use Facebook Groups

August 12 2020

rbeast 7 ways use facebook groups 1Have you ever thought about how real estate agents can use Facebook groups? You might already be part of a Facebook group for your high school graduating class or your favorite hobby, but think about adding a few groups for real estate agents to your roster!

There's a whole bunch of Facebook groups dedicated to helping real estate agents succeed, get up to date with recent technology (and even reducing stress and generating some well-needed community). Scroll down to see seven ways real estate agents can use Facebook groups.


Hopeful movers might join real estate groups as a way to search for new homes! Posting some choice listings on these groups can be a great way to show off the listings under your belt, introduce yourself as a local area expert ready to give information, and help people find new homes that they'll love. There's even groups dedicated specifically to leads and referrals, like the 3.7K strong Real Estate Agent Referral & Leads Group, where you can give and take leads.


Something we hear from real estate agents all the time—working in real estate can feel a little bit lonely sometimes. Take to Facebook to find a real estate community with the same concerns, values, and hopes as you. Real estate agents can use Facebook groups like the 70K strong Ladies of Real Estate or the 40K strong New Real Estate Agents Facebook Group. Facebook groups like these can provide a community tailored to your place in the real estate industry, and be great spaces to vent, chat, or hear how others have dealt with some of the problems you're facing.


Looking for something more lighthearted? Want to have a joke pop up on your newsfeed every once in a while? Don't worry—there are plenty of Facebook groups for that as well. Try finding a couple of Facebook groups for real estate agents looking to have a little bit of fun. If you're in the mood to cringe, Really Bad MLS Photos might do it for you. If you're feeling alone in real estate misery, Real Estate Memes and Quotes will have you saying "Same!" in no time.

Top Tips and Best Practices

Groups like Digital Marketing Secrets for Real Estate Agents help real estate agents get their digital marketing up to snuff. Some of the groups that you join to create a community or to get leads can also be great places to get the top tips and best practices that you didn't know you needed. If you're feeling stuck with a problem—from issues with lead response to concerns about your online marketing strategy—ask a Facebook group and see if you can connect with a real person. Other members of your group will also appreciate if you share some of your experiences, too.

Content Ideas

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Here at Rental Beast, we want to make sure that you have enough content ideas to fill your calendar and get you the leads and credibility you need to build a solid business!

Related: 5 Fun and Easy Content Ideas for Real Estate Agents

However, the more ideas the better! Real estate agents can use Facebook groups to get some great content ideas. When you look at the helpful videos posted by real estate professionals in some of the Facebook groups we've suggested above, see what content attracts you. How does that real estate agent create a video that keeps you watching past the 30-second mark?


Having a mentor is highly important. Facebook groups for real estate agents can also be a great place to find a real estate mentor or another agent you can ask questions of and get a response derived from real life experience.

Continuing your education as a real estate agent is always important when you live in such an dynamic, ever-changing environment.


Feeling a bit out of your depth with technology? Facebook groups can get you used to learning about social media and finding out more about the real estate tech you can use to boost your business. Try What Should I Spend My Money On? Its description reads, "We get asked all the time what/who/when/why and how should I spend my marketing and technology budget? This Group is for discussing the ROI of those decisions."

Just so you don't have to go up through our article, here's a list of the Facebook groups mentioned in this post:

Ready to unleash the beast? To learn more about the Rental Beast platform or to request a no-obligation demo visit Rental Beast for Real Estate Agents.

To view the original article, visit the RentalBeast blog.