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Social Media Marketing 101 Guide [FREE Download]

August 02 2020

It's no secret: human beings crave connection and collaboration, and these "COVID times" are creating a distinct void when it comes to personal interaction and a sense of community. More than ever, people are turning to social media to help fill that void. Digital social interaction allows friends, family and business colleagues to stay entertained, connected and informed. Netflix is reporting record streams. Facebook is reporting record engagement times and logins, and more and more business is being won in the "virtual" world than the "real" one at this moment.

As a real estate professional, it's critical for you to consistently interact with a large number of people, but if you are one of the many that struggles with how exactly to use social media for your business, you might be feeling more overwhelmed than ever before. No worries.

No worries. We're here to help!

elevate social media marketing 101 guide free downloadThe marketing professionals at Elevate have created an all-inclusive guide to all things "social media," including a four-month content marketing calendar to help you give your online marketing the kickstart it needs!

Ever wonder what are the best days of the week and times of day to post on different social media channels? This guide tells you! Looking for ideas about the different types of content that your online audience wants to view? This guide tells you! Tips from pros in the industry? Yep. How many times a week you should post on a social channel? We cover that, too.

And, at the end of your guide, you'll receive some special offers for additional marketing assistance, including a FREE review of your current social media with an Elevate Success Coach, where to register to receive FREE daily marketing tips direct to your inbox, and how brokers can request a FREE gap analysis to look at what's missing in their marketing and technology offering.

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CLICK HERE to download your FREE Social Media Marketing 101 Guide.

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Why is social media so important for your real estate business?

  • Four out of 5 U.S. homebuyers use an online resource at some point in their search. (Zillow)
  • 90% of Millennials, 78% of Gen-X, and 48% of Baby Boomers are active on social media (NAR)
  • 65% of homebuyers say they are influenced by friends' home buying posts on Facebook or Instagram (Inman)
  • 73% of homebuyers say they're more likely to list with an agent offering to do listing videos (NAR)

Facebook. The cure for the COVID blues?

Over 70% of Facebook users login a minimum of six to ten times per day, and those numbers have only climbed during the past several months. Don't think of Facebook as something that's only designed for arguing politics, looking at cute sloth videos, and connecting with old friends from high school. Business professionals are networking, sharing and collaborating more than ever before using a channel that already draws such a large audience every day.

So how often should YOU be posting on Facebook alone? Our guide recommends a minimum of two to three posts per week, and provides ideas for the types of content you should be sharing.

YouTube. A billion users and counting!

It's time to stop being intimidated by creating video! Online audiences are more likely to engage with a video than most any other form of content, and YouTube is the "King Daddy" of them all. YouTube offers you the opportunity to present virtual listing tours, showcase client testimonials, demonstrate your expertise with educational Vlogs (video blogs), and more. Looking for ideas on the types of content you can create for YouTube? Download our guide!

Instagram. Perfect for real estate.

Instagram is all about keeping it short, sweet and very visual. On this platform, photos and videos rule—with text taking a backseat. Great content ideas for real estate are showcasing your day-to-day activities around communities you represent, virtual house tours, happy clients, and featuring local businesses, people and feel-good stories.

Want more great social media tips, tricks and strategies?

Of course you do! That's why you should download your FREE Social Media Marketing 101 Guide. You'll receive 17 pages of awesome content to help you and your real estate business. All you need to do is stop binging on Netflix long enough to read it!