Top 10 Most Popular Articles of June

Advertising. It was on the minds of agents and brokers in June, judging by our monthly round-up of RE Technology's most read articles. Check out article #6 for a look at real estate's hottest new advertising trend, and #9 for the science behind the effectiveness in ads.

Special types of sellers got a lot of attention last month too, with an article about FSBOs clocking in at #2 and absentee owners at #5.

And for insight into a perennial favorite—social media—check out articles #7 and #8.

For everything else? Browse through the full list of our most popular articles of June below:

1. Friday Freebie: Handle Objections Better with These Brochures
‍If you've been practicing real estate for any amount of time, you've surely heard more than your fair share of objections. For some clients, patient explanation is all that's needed to gently nudge them along. As for others? Well, sometimes you need a little more. In this Friday Freebie, we highlight three brochures made to counter the most common objections you'll hear from real estate clients.

2. Converting FSBOs to Clients: 4 Tips
Converting FSBOs to clients could just push you over your sales goals this year. It is difficult to build a relationship with someone who wants nothing to do with your services, but that needs to be your focus. FSBOs will not be easy to recruit, so building a meaningful, trusting relationship with them over time is your best bet to successfully convert them to a client. Follow these tips in order to learn how to foster these necessary relationships, and eventually make them profitable.

3. Agent Advice: How to Ask Clients for Online Reviews
Online marketing tools have become indispensable. Still, one thing has not changed: prospective clients will always want to know what your previous clients think about your services. Reviews and testimonials are essential for growing your business. But why are they so important, and how do you get them? We're here to offer up some answers.

4. How to Build an Income-Producing Referral Business
Real estate is an essential business built on relationships, and your database is your goldmine. By following the suggestions below, you can begin learning the skills to effectively communicate, network and grow your business. It all begins with who you know.

5. Get More Listings: Pursue Absentee Owners
Things have changed, from buyer preferences to how homes are shown. We've found a couple of niches that we think will be especially worth your time and effort to pursue in a post-lockdown real estate market. One of these is landlords, a.k.a. "absentee owners."

6. Waze Is the Hottest Trend in Real Estate Marketing. Here's Why
Waze advertisements have experienced a 173% surge in usage among agents when compared to this time last June. The year-over-year jump is the largest we've seen from any digital real estate marketing channel—including stalwarts like Facebook, Instagram, and Google. So why has Waze become one of the most popular advertising platforms—and how can real estate agents take advantage of it?

7. 8 Great Facebook and Instagram Hacks
‍Social media sites like Facebook and Instagram are experiencing record volumes of visitors. To take advantage of the massive traffic on Facebook and Instagram to raise your local visibility now and when real estate begins to rebound, here are eight great hacks.

8. How to Use RPR and Canva to Make Shareable Market Charts for Social Media
REALTORS who want to up their game when it comes to social media marketing can quickly adapt RPR data and charts into a campaign that will draw attention from your network. There's a lot of eyeballs in social media, and it's easier than ever to grab them! Here's how to use RPR reports and Canva to create attention-getting, data-packed graphic posts.

9. Ad Science: Ads with Faces Eleven Times More Likely to Get Noticed
The average person sees about 360 commercial messages daily. This has led us to minimally process online content that looks like an ad, a phenomenon called banner blindness. However, you likely see a lot of faces in advertising, and this is not a coincidence. There is science behind the phenomenon. Here's how to create eye-catching ads based on subconscious reaction to human faces.

10. 12 Tips for Marketing to Buyer's Agents
When an agent receives a listing, they use different marketing strategies to let the public know there is a property for sale. But before informing the public about a new listing, talk to your colleagues first! There are lots of buyer's agents who will be happy to hear there is a potential home for their clients available. Here are some tips to help you better market your listing to buyer's agents.