Make Your Brokerage's Website "Sticky" with A.I.-powered Home Search

Want to help real estate buyers find their dream home faster and easier while deepening their engagement with your brokerage? Artificial intelligence (AI) can help, and today we'll look at game-changing technology that can transform your website's functionality.

AI has come to property search via Restb.ai, and it's helping real estate firms stand out from competitors. Once plugged into your website, Restb.ai's artificial intelligence API automatically tags and classifies listing photos according to criteria like room type, home feature, and architectural style—all without extra input from the listing agent. The technology can even detect more ephemeral qualities like natural lighting.

But what does this mean for your website's visitors? Let's imagine, for example, that one of your agents has a picky buyer who wants a home with a kitchen island and natural lighting throughout—no exceptions. When the buyer searches for those two features on your website, Restb.ai not only returns results with those two features, but presents the results with the kitchen as the leading photo.

Let's linger for a moment on the lead photo. Most listings display the exterior front of the home as the lead. So if a buyer wants, say, a dining room with French doors, the buyer will have to click into a listing and scroll through multiple photos looking for that feature. With a Restb.ai-powered search, results are delivered with dining rooms containing French doors as the lead photo. Now the buyer can easily skim the results and only spend time clicking into the listings that offer what she wants.

By helping real estate consumers find their dream home more efficiently, brokerages can not only attract and retain more website visitors, but also potentially increase their volume of homes sold and decrease Days on Market (DOM) for their listings.

Live example of AI-powered search in action

Want to see how Restb.ai's property search works for yourself? Check out 2FindYourHome.com, the consumer-facing website operated by Western New York Real Estate Information Service (WNYREIS) in Buffalo, New York, or watch the video below:

To learn more about how artificial intelligence can level-up your brokerage's property search experience, visit Restb.ai.