Going Beyond Standard Integration, Inside Real Estate Builds a BombBomb Based Product Inside kvCORE

Normally, announcements of integrations between companies are not very noteworthy, but this one is different. Using APIs (Application Programming Interfaces) and single sign-on has been the normal process of integrating software solutions; they look like a link or an icon that allows you to share data and launch a program from one company in the software of another company. The CoreLogic Clareity Dashboard, or smart links in most MLS systems, are prime examples of this. There are similar integrated add-on solutions included in the kvCORE Marketplace.

What is different in this announcement from Inside Real Estate about their new product CORE Video, powered by BombBomb, is that adding a video message to a client inside the kvCORE system is completely seamless (what developers call native integration). It's even beyond the typical notion of a native integration; it's actually a full feature set built within kvCORE. Moreover, it is now included in all kvCORE accounts.

I have always seen BombBomb video as a nice feature rather than a required feature for CRM. I often refer to some products in real estate as vitamins rather than painkillers, and in the past BombBomb has been in my vitamin category—but my perspective is changing.

The research on using video as a communication tool to increase effectiveness all say that it is a hit.

• 81% more replies and responses than any other medium
• 87% more clicks and engagement than text alone
• #1 preferred content type by consumers
• 85% of buyers and sellers want to work with an agent who uses video
• 95% of a message is retained via video vs. only 10% via text

Now all kvCORE users will have access to a basic version of CORE Video powered by BombBomb at no cost. If they want more advanced capabilities, they can upgrade to a premium CORE Video account that unlocks a full set of additional, impressive features, including unlimited video messaging via both email and text, mass sends, use of video in campaigns, video libraries, complete mobile app integration and the powerful Google Chrome extension that lets you record and send messages from anywhere.

Inside Real Estate is the first and only real estate platform to provide a basic (lite) version of BombBomb in its new CORE Video product, included with kvCORE, at no cost. Top that off with it being the first truly native+ integration, offering the most seamless experience of BombBomb video features within a real estate platform, and you've got a real winner here.

To check out the new CORE Video, powered by BombBomb, catch one of their demos here.