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Real Estate Website Tips: Why Page Load Time Matters

May 25 2020

realtyna why page load time mattersToday, time is one of the most precious things. The world is moving forward, the technological revolution has made life easier and faster. Every website user expects to receive information as fast as possible. Google Research shows that 33% of smartphone users in each market have a negative view of a brand if mobile experience is slow.

In this fast-paced world, you have to think to stay notable and discoverable. Having a good real estate website is a must in order to have a successful business. When talking about the website and its functionality, we take into consideration different things like what kind of design it has, if it's responsive or not, which tools it contains, add-ons that differentiate it from other websites and, of course, page load time. The time it takes for a page to load has a big influence on the bounce rate of your site.

Page load time is especially important for the real estate business. While searching for properties on devices, clients expect a website to load quickly and the pictures to open as fast as possible. So if a website has a problem with speed, that might be a hindering factor in your business development.

In this article, we will discuss the meaning of page load time and how you can make it work for your real estate website.

What Is Page Load Time?

Page load time, also called page speed, is the average amount of time it takes for pages to fully load in different devices. It is counted from the load time until the web page fully opens. As it turns out, according to Google research, the average load time for a mobile page is about 15 seconds, which may not be perfect data, but the load number is decreasing every year. It is also important to note that even though most mobile pages have high load times, the majority of mobile visitors will leave the page if it doesn't load within two seconds.

If you want to know how your website operates, you can check it with a free webpage test from Google.

Note: The same webpage may have different browsing time on different browsers, devices and even places (countries).

Why Website Page Load Time Is Important

You may not think much about page load time or just think that it depends on internet speed. Internet is one factor for browsing websites on your device, but every website has its own load time, which plays a significant role.

Let's imagine you have checked for some information on different sites, and the information was equally important, but one of the websites took less time to load. How would you behave in the future? You may say that seconds don't matter and you might not care, but the subconscious is a mysterious thing. You may choose the website that had less load time by chance, or because you had the better experience before. That is what we call website user experience.

Moreover, here are some reasons why your website should have a good load time:

  • Google ranks sites that have faster load time: Google is using a new signal in their search ranking algorithms. The reason is simple—according to a Google study, 53% of mobile site visitors leave a page that takes longer than two seconds to load.
  • User experience: Users who had troubles with loading your page in the past may just skip your site and switch to a different one in the future.
  • Reduce bounce rate: Bounce rate is also one more important factor. In order to avoid increasing bounce rate, keep people browsing other pages and gain more leads, you have to take care of your website speed.

How to Improve Page Load Time on Your Real Estate Website

If data load time is good on your website, it is beneficial to your real estate business. We know the importance of well-organized website, but before one opens the website and sees design, the first thing that might irritate or impress her is the time it takes to load. Buyers are waiting to scroll the listings fast with their mobiles, especially millennial buyers. So it's crucially important your listings' browse time is as short as possible.

To view the original article, visit the Realtyna blog.