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How to Use Virtual Selling on Social Media to Get Clients to Chase You (Instead of You Chasing Them)

May 21 2020

We had a great chat with Ryan Hartman, VP of Marketplace at Engagement at Inside Real Estate during a recent Coffee Chat. He showed us all the best ways to create "surround sound" marketing so that your prospects and clients see your ads everywhere they go via a concept called retargeting. Take 30 minutes and hear from one of the most experienced social media marketing experts about the right way to succeed with virtual selling.

Here are three key takeaways from Ryan's Coffee Chat:

1. Most agents only follow up with their hottest, "most ready to move" opportunities, and forget about the other 90% or so. When these people are ready to buy or sell, they end up working with another agent (usually a top producer who is taking a longer term view of things). If you're going to succeed with virtual selling, you need to nurture relationships with your local sphere regularly—and long before and after they want to buy or sell a home.

2. It's 2020, not 2012. If you're registering people on your website and then signing them for a generic email marketing campaign with recipes and non-specific articles, you are not going to be able to breakt hrough. Instead, you have to think about more effective and unique ways to differentiate yourself. Using a "multi-channel" approach to build top-of-mind status is where it's at today. They have to see you everywhere so they believe you are THE most well-connected local agent they can work with.

3. Animated, property-specific ads on Facebook and Instagram, complete with a way for the reader to ask for more information about the property, is the way to go right now. Click on the image below to see a highly effective animated social media ad.

coffee chat ire instagram

4. An effective "multi-channel" online marketing effort includes many of the following components:

  • Facebook / Instagram "Lead" Ads
  • Google PPC Ads
  • YouTube, Facebook and Instagram Video Retargeting
  • Branded Google Display Retargeting
  • Voicemail Drops
  • Personalized Video Follow-Up (BombBomb)
  • Automated Search Alerts

Watch the Coffee Chat recording below:

If you would like to learn more about being a smart broker and enabling success for your agents' team, check out the following FREE resources:

If you want to be a great virtual seller, but would like to outsource the effort to a company proven to nurture success for its customers, click here to schedule a demo.

Don't Miss These Upcoming Coffee Chats!

Friday, May 22

Learn How to Capitalize on the Pent-Up Demand with Jack Markham of Zurple

Tuesday, May 26

Things You Should Be Doing in Your CRM During Quarantine with Brandon Wise of Wise Agent

Wednesday, May 27

Get More Done by Leveraging Virtual Assistants with Bryan Bowles of Transactly

If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up.

If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos.

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If you would like to binge watch all of the Coffee Chat recordings, click here.

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