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How to Conquer Instagram for Virtual Selling for Real Estate

May 20 2020

While many of us are aware that Instagram is a rapidly growing social media platform, many real estate professionals have not figured out the best ways to make an investment in Instagram be a profitable venture.

coffee chat backatyouMichael Tomasetti and Michael Glazer from Back At You Media delivered a fascinating Coffee Chat, breaking down the mysteries of Instagram into plain English. They showed us how Instagram can help build your brand AND become a way to capture leads, especially among younger homebuyers.

Here are their three suggestions for winning on Instagram:

1. Set up an Instagram BUSINESS account

If you have a personal Instagram account and would like to get more serious about using Instagram as a lead gen source, convert your account to a business account. Here's a guide from Instagram on how to set up a business account. With a business account, you will receive analytics and better ways to target your local audience.

2. Use video

Videos receive 38% more engagement than image posts and 2.1x the amount of comments on Instagram. There are ways for you to post a one-minute video, and using IGTV, you can post a FULL 3D virtual tour as well.

3. Use hashtags

Instagram posts with at least one hashtag got 70% more likes and 392% more comments than those without hashtags (source: Augorapulse). Although you can post up to 30 hashtags per Instagram post, data shows that seven hashtags generate the most engagement, while more than nine are perceived as spam. The best types of hashtags are localized, but not TOO specific. Here's a good example: #RealEstateMilwaukee.

4. What content should I post on Instagram?

  • Teasers to new listings and posts
  • Behind-the-scenes!
  • Q&A Prompts
  • Invitations to virtual tours
  • Design and home maintenance tips

Watch the entire recording below to get a 101 course on the best ways to use Instagram:

More Resources

If you would like to learn more about how Back At You can help you win on Instagram and other social media channels, click here.

Don't Miss These Upcoming Coffee Chats!

Thursday, May 21

Earn a Client for Life by Taking Credit for the Listing Exposure and Leads You Are Generating with Trent Gardner of ListTrac

Friday, May 22

Learn How to Capitalize on the Pent-Up Demand with Jack Markham of Zurple

If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up.

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