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Learn How to Win New Listings During COVID-19 by Delivering a List of Qualified Buyers

May 18 2020

According to a 2018 Zillow survey and NAR's Homebuyers and Sellers survey, owners want two things from a listing agent: Skills at pricing the home right and the ability to find qualified buyers.

coffee chat buyside charles williamsCharles Williams, CEO of Buyside, showed us a simple path to significantly increase your chances of winning a new listing by following these simple steps and best ways to "list to last."

Here are three key takeaways about how to win more listings by sharing a list of qualified buyers:

1. Capture seller leads

Attract sellers to your website by inviting them to ask you for a valuation of their home. You can use third party Automated Valuation Models as a way to attract them and then follow up with a customized analysis to show off your keep knowledge of your local market.

2. Nurture your past clients/homeowners

The best way to ensure long-term success in real estate is to create clients for life. If you stay in touch with them, sharing homeownership information, and especially provide them with monthly updates on the current value of your home, you will stay top of mind with information that is relevant and meaningful.

3. Dominate listing presentations by delivering pre-qualified buyers

One of the best ways to walk away with every listing presentation is to demonstrate that you have a specific list of pre-qualified buyers interested in buying a home that matches your prospects' property characteristics. You can use reverse prospecting in the MLS system to do this, or you can use systems like Buyside.

More Resources: Success Stories from Buyside

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